Amazon’s first health wearable is no Fitbit or Apple Watch clone

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Rather than trying to be a smartphone for your wrist, the $99 Halo is a sleek companion to an app that measures your body fat and gauges your tone of voice. Amazon is launching Halo, a minimalist $99 health wearable and app aimed at helping people stay healthy. Executives who worked on the project say that the offering is more about the app and its various features than the wearable itself. Read Full Story

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10 Successful Twitter Advertising Ideas

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With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. With low costs and high potential return, Twitter is worthwhile to explore when trying to grow your business. The Top 10 Twitter Advertising Ideas You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Best practices change often, so be sure you’re staying on top of changes to the Twitter platform as you plan and execute new advertising ideas. Get familiar with how the site differs from other social media, too. For instance, when you compare Twitter and Facebook …

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‘America’s Frontline Doctors’ website goes dark as platforms scramble to scrub misinformation

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Tech companies are struggling to scrub their platforms of a viral video that contains misinformation about the coronavirus pandemic. The latest salvo in the battle to control online information is a group calling itself “America’s Frontline Doctors.” After its video making false claims about the coronavirus pandemic ricocheted across social media platforms yesterday, tech giants including Facebook, Twitter, Google, and others scrambled to stop the content from further going viral. It was removed from most major platforms, even as copies continued to reappear and spread all over again, leading to the familiar game of whack-a-mole that so often ensues when undesirable content proliferates. Read Full Story

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The creative way Amazon’s Audible is helping restaurants survive COVID-19

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Over the past 13 years, Audible has made an effort to integrate itself into the Newark community. When the pandemic struck, it doubled down. The timing couldn’t have been worse for Kai Campbell’s restaurant business in Newark, New Jersey. His first restaurant, a burger joint with an Indian twist, had been broken into and trashed just before New Year’s, and he’d used most of January to rebuild and change formats. Customers were just getting used to its new vegetarian menu. Construction on a second restaurant was wrapping up and the health inspection would soon allow doors to open in March. And the Jewish deli he’d recently purchased – one of the oldest restaurants in the city – was just stabilizing after the change in ownership. Read Full Story

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