Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

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Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman Thompson Commerce (WTC). Amazon’s Lead on Other Retailers Varies Amazon continues to dominate various facets… Read More » The post Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping appeared first on Marketing Charts .

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What is a Retail Media Network?

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The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only lead to losing customers. Enter retail media networks. What is a Retail Media Network? With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network? A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. It’s a form of in-store advertising in a digital format. Here’s an example from CVS’s homepage. Notice the “sponsored” tag in …

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

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COVID Leads Consumers to Diversify Their Food & Grocery Store Choices

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Consumers around the world found themselves in a position last year that most had never experienced before. The pandemic and the resulting restrictions placed on movement and commuting put many in a position where they were not always able to visit their favorite stores to shop, with a growing share shopping at stores they had… Read More » The post COVID Leads Consumers to Diversify Their Food & Grocery Store Choices appeared first on Marketing Charts .

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How Walmart+, Target Shipt, and Instacart Express stack up against Prime

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In the COVID era, it’s all about delivery—and Target, Walmart, and others are coming for Amazon’s share of the market. Since Amazon Prime debuted in 2005, retailers have been scrambling to match its convenience—but never more urgently than during the pandemic, as consumers moved to shopping online. In September, Walmart introduced Walmart+, a membership that offers same-day delivery using stores as hubs. Target purchased delivery service Shipt in 2017 and rolled it out at its 1,800 locations, plus other retail partners. In 2019, e-commerce logistics company Shopify debuted a $1 billion fulfillment network to give merchants two-day shipping capability. Read Full Story

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How automation solves the problem of product feed and retail ad management

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30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Channable’s subscription-based solution starts at $39 a month for 500 items and three channels, with the ability to scale up from there. Channable solves two key problems for its clients: the platform manages product data feeds across multiple marketplaces and automates retail ad management and deployment. In 2021, Channable plans to invest in stabilizing and growing teams in established regions, with a particular focus on growth in the U.S. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. The platform helps sell, advertise, market, and manage users’ retail …

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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Ecommerce trends: Shift to online shopping may be permanent

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30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. We end with a list of key trends and recommendations from our luminaries. The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. The two-panel session looks at COVID’s impact on ecommerce and the current state …

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Amazon may turn dying department stores into its own fulfillment centers

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Mall owners are desperate to fill the dying spaces once dominated by Sears and J.C. Penney stores. Amazon may be about to have an expanded presence in the place you’d least expect it to: malls. Yet the online retail giant isn’t about to open stores in the archaic shopping institutions. Instead, it’s looking to turn some dying department store spaces into fulfillment centers, according to a new report from the Wall Street Journal . Read Full Story

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

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30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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