The 5 points of employee connection critical to leading through crisis

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The pandemic, wildfires, and Portland protests created unprecedented complexity for this CEO of an HR consultancy. Here’s how he engaged and empowered his stressed-out employees. Earlier this year, we held our semi-quarterly all-hands meeting. As I often do, I incorporated a live poll into my company overview, so I could gather and reflect back to the company employees’ thoughts on a key issue. For this meeting, the question was personal: what word would you use to describe how you are feeling right now? Read Full Story

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7 reasons humility is a highly desired leadership trait

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Not all great leaders are humble, but there are reasons this trait is highly sought after, says emotional intelligence expert Harvey Deutschendorf. When we think of great leaders, humility may not always be the first word we’d use to describe them. Many bigger-than-life executives such as Steve Jobs or Bill Gates would likely be described first as visionary, bold, or charismatic. Yet, if we look more closely, there are also leaders (such as, say, Richard Branson) who are often described as humble and laid-back. Read Full Story

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Spending a lot of time in bed? Madewell wants to help you freshen up your sheets

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Madewell’s Parachute line is just as trendy as their clothes, but perhaps a little more relevant to the times… If you don’t feel like putting on a pair of Madewell’s effortlessly chic jeans at this particular moment, we don’t blame you . But how about a set of effortlessly chic sheets? Two brands that we love to love—denim maker Madewell and Parachute, the cool-kid bedding expert—have joined forces to create what we can only describe as a sleep collection that we would want to roll around in all day (good thing we get to, eh?). Read Full Story

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The SEO Elevator Pitch - Best of Whiteboard Friday

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Posted by KameronJenkins This week, we're revisiting an important topic for SEOs everywhere: how to show your value . In the wake of everything that's happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch. So essentially, I was on …

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62.41% of All Google Searches Generate 0 Clicks

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SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google. According to data that we pulled from Ubersuggest , 62.41% of all searches globally get 0 clicks. Literally 0 clicks. But here’s where it gets interesting… Expect fewer clicks over time Over time the number of people that clicked on no result has increased. It went from 54.11% in 2017 to 62.41% in 2020. Now keep in mind we don’t have data on every single Google search, as only Google would have that. But we buy data from a few different providers and we have data on hundreds of millions of searches each year. So directionally …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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New Zealand masterfully contained the coronavirus . Here’s what the U.S. can learn from the country’s response

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A native of the island nation, this software CEO describes how New Zealand efficiently executed its pandemic response. He argues this same efficiency makes the country an equally desirable place to do business. I was born and raised in New Zealand. In 2018, I launched a New Zealand-based tech startup that provides ​software to photographers ​ around the world. We’ve grown to employ talent from companies like Uber and Google, and recently launched a new AI product, which has continued to take root, even amid the emergence of COVID-19 and resultant global health and economic crisis. None of this is a coincidence. Read Full Story

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How to craft a winning SEO proposal and avoid getting a silent ‘No’

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Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled. Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project. She …

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