ALSAC/St. Jude tops Fast Company’s Best Workplaces for Innovators

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After leading the fight against childhood cancer for decades, ALSAC/St. Jude remains at the forefront of innovation. Since its founding, in 1957, by entertainer Danny Thomas, the American Lebanese Syrian Associated Charities (ALSAC) has raised money to fund St. Jude Children’s Research Hospital, helping to drive the survival rate of childhood cancer patients from 20% to 80%. A few years ago, a young developer at ALSAC named Zach Whitten suggested tapping into the gaming industry to raise money. Backed by ALSAC president and CEO Richard Shadyac, Whitten created a fundraiser that brought in $500,000 its first year. Since 2014, the annual Play Live program has raised more than $26 million by inviting competitive gamers from around the world to raise small donations from followers during live-stream events. “I think you would be hard-pressed to find a more generous and caring community than gamers,” says Whitten, now an ALSAC director of innovation. Read Full Story

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“We don’t have to spend it all at once!” CEO Tony Xu on DoorDash’s $3.4 billion IPO

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Tony Xu reflects on DoorDash’s red-hot IPO, raising money from Softbank, and why helping restaurateurs and drivers has personal meaning for him. Food delivery platform DoorDash soared in its blockbuster public offering this week, raising nearly $3.4 billion for a market capitalization of more than $70 billion. That’s an astounding windfall for a company that has yet to turn a profit. Read Full Story

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What is Equity Crowdfunding and How Can You Use it For Your Business?

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Creating a successful startup is hard; it’s even harder without access to startup funds. However, if you’ve got a great business plan and the ability to create a buzz around your brand, equity crowdfunding could be the perfect option for your business. New legislation is opening up this crowdfunding option and making it a more viable method of raising capital for thousands of businesses. An Overview of Equity Crowdfunding Equity crowdfunding enables members of the public to invest in a privately-owned company. An entrepreneur or a business, generally a startup, will use an equity crowdfunding platform to offer securities in return for an investment from members of the public. Most commonly, that security will be in the form of shares, and as the company grows and prospers, the value of those shares increases, offering the investor a return on their investment. Why is this important for businesses? If you’ve ever …

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Chef Nancy Silverton has a new collaboration with cookware company Made In—and the results are gorgeous

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The direct to consumer cookware company’s fans also include Eric Ripert, Stephanie Izard, and Tom Colicchio In the colorful land of direct-to-consumer cookware, Made In stands out with its no nonsense designs, leaning on sleek carbon steel for professional-grade cookware that performs like a beast and looks great without frills. The brand was founded in 2017 by childhood friends and Boston natives, Jake Kalick and Chip Malt, and has since earned the support of more than 650 restaurants who’ve incorporated the line into their kitchens. (Though it’s still designed to be accessible for the home chef.) Read Full Story

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Webinar: Don’t let the downturn stop you from making a financial plan

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Betterment founder and CEO Jon Stein will offer practical advice on financial planning, even in a middle of an economic crisis. It may seem counterintuitive to launch or revise your financial plan in the middle of a major economic downturn, but experts say now is a perfect time for young professionals to assess their financial goals. Indeed, money management company Betterment has seen growth in customers since March, when the slowdown started, and more people are depositing funds than withdrawing them, says Jon Stein, the company’s founder and CEO. Stein will share his insights on saving, investing, dealing with debt, and more during a special Fast Company webinar on Wednesday, May 6, at 11 a.m. EST. (You may register here for the free session, a Fast Company Innovation Festival virtual event.) Stein knows a thing or two about managing in a downturn. He founded the robo-advisor (a new breed of …

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Outdoor Voices’ new collab with St. Vincent is athleisure at its best

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Outdoor Voices’ new collab with singer St. Vincent is a reminder of the brand’s pop-culture prowess. Outdoor Voices, the athleisure brand responsible for introducing us to matte color-blocked leggings and the ultra-chill Doing Things hashtag, had a tough last week. Tyler Haney, the brand’s energetic 31-year-old founder, who served as the public face for the athleisure company, announced she was leaving Outdoor Voices after being forced out as CEO. This came amid reports that the brand was struggling to raise money even as it burned through cash. Just a few days later—as if to remind people of the struggling brand’s outsized cultural relevance—Outdoor Voices dropped the STV.OV line , created in collaboration with singer-songwriter St. Vincent. Read Full Story

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Exclusive Q&A: Introducing Inspiration4 civilian astronaut Sian Procter

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The accomplished geoscientist, educator, and artist is fulfilling a lifelong dream she shared with her late father as she prepares to join the first all-civilian crew heading into space. If you watched the Super Bowl this year, you may have seen an intriguing ad for SpaceX’s Inspiration4, planned to be the first-ever all-civilian space flight, which began soliciting applications for would-be space explorers during the big game. The flight will put four nonastronauts into low earth orbit on a multiday journey using SpaceX’s Dragon, the reusable spacecraft that has ferried crews to and from the International Space Station. The Inspiration4 program was founded in partnership with St. Jude’s Children’s Hospital to raise awareness and money for the children’s cancer research organization and includes four seats that represent Leadership, Hope, Prosperity, and Generosity. After a social media contest and rigorous evaluation process (for which Fast Company editor-in-chief Stephanie Mehta served as …

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and …

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