Alibaba’s extended Singles Day sales bring in a stunning $100 billion from Chinese shoppers

{ object.primary_image.title }}

It’s a huge win after a big setback earlier this month. China’s Singles Day is the world’s largest annual shopping festival—and it got even larger this year, reports the event’s purveyor, Alibaba Group. Shoppers spent a record $100 billion over the 11-day sale, decimating last year’s total of $38 billion over a 24-hour sale. Read Full Story

Read Full Article on Fast Company

Behavior changes means new learnings for ecommerce retailers

{ object.primary_image.title }}

30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicates the flux in ecommerce or online shopping from the beginning of the November lockdown in the UK through to an unexpected peak as lockdown finished. Festivals and events – everything from Diwali to the launch of next-gen games – that would ordinarily propel shoppers into stores, have created short, sharp rises in online activity. The promotions normally focused on the Cyber Weekend have been extended this year across an entire month to take advantage of a rise of around 38% in traffic volumes as more people browse digitally. What this means for the uncertain year ahead is that retailers need to be agile and able to react quickly to the latest changes in rules and guidance to ensure they meet consumer demands. Competing in a digital world is tough. The pandemic makes it tougher, but the data …

More

Walmart says it will spend an additional $350 billion on American-made products over the next decade

{ object.primary_image.title }}

The move will support more than 750,000 new American jobs and help avoid an estimated 100 million tons of CO2 emissions. Walmart has announced that it will spend an additional $350 billion on products made, grown, or assembled in America over the next ten years. The company says the move is a strengthening of its commitment to U.S. manufacturing. Read Full Story

More

5 tips for adding connected TV to your holiday ad strategy

{ object.primary_image.title }}

There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

More

How to Run an Omnichannel E-Commerce Marketing Campaign

{ object.primary_image.title }}

Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms. Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=11339, ajax_url='/api/hit/ajax/', hits='5')