Alibaba is one of Fast Company’s 100 Best Workplaces for Innovators

{ object.primary_image.title }}

The largest mobile and commerce company in the world checks in at number seven on the list. There is plenty of room for small-team innovation at the largest mobile and commerce company in the world. In 2017, Tmall, the largest B2C e-commerce platform in China, launched a retail innovation division called the Tmall Innovation Center. This past year, TMIC partnered with global food brand Mondelez to create snack packs specifically for the Chinese market. The product development cycle was only 130 days—less than half the industry average. Read Full Story

Read Full Article on Fast Company

Ikea’s e-commerce was already pretty bad. During COVID-19, it absolutely fell apart

{ object.primary_image.title }}

The global furniture giant claimed to have modernized. Then COVID-19 struck. Ikea has long known the shortcomings of its business. The world’s largest furniture manufacturer kept prices low by selling flat-packed goods out of its giant stores, all while it was slow to respond to the digital revolution of apps and e-commerce. In January, Jesper Brodin, CEO of Ikea’s parent company, Ingka Group, acknowledged as much and told Fast Company that Ikea was “investing like never before” in its digital platforms and home delivery. Read Full Story

More

When will we know the Amazon union vote results?

{ object.primary_image.title }}

The outcome of a unionization vote in Alabama could have historic implications for the e-commerce giant. It could also be a massive win for workers’ rights. Yesterday was the last day for Amazon workers at the Bessemer, Alabama, fulfillment facility to vote on whether they should unionize and be represented by the Retail, Wholesale, and Department Store Union (RWDSU). The outcome of that vote could have historic implications for the world’s largest e-commerce retailer. If successful, the Bessemer outcome could lead to other Amazon fulfillment centers voting to unionize as well, giving workers greater collective bargaining rights with the company. Read Full Story

More

Tim Cook is right: Contactless payments are more popular than ever

{ object.primary_image.title }}

One report found that 2020 is the year mobile payments will surpass both cash and credit card payments in the number of transactions. Yesterday Apple, the world’s largest tech company by market cap, had its quarterly financial call. While most of the call, as you would expect, was about hardware sales, Apple CEO Tim Cook made an interesting comment about how the pandemic is increasing the adoption of one specific type of tech in the United States: contactless mobile payments. Per Cook (via MacRumors ): Read Full Story

More

How to Run an Omnichannel E-Commerce Marketing Campaign

{ object.primary_image.title }}

Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms. Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6412, ajax_url='/api/hit/ajax/', hits='5')