Airbnb is canceling bookings by members of hate groups headed to the Million MAGA March

{ object.primary_image.title }}

Airbnb has canceled the booking of a self-proclaimed member of the Proud Boys hate group headed to a rally to protest the 2020 election results. Airbnb has said it will cancel the reservations of any guests associated with hate groups. The move comes after a user on Twitter pointed out to Airbnb that a self-proclaimed member of the Proud Boys hate group had booked an Airbnb in Washington, D.C., for this weekend’s Million MAGA March, which is protesting the election results that saw President Donald Trump handily lose to President-elect Joe Biden. Read Full Story

Read Full Article on Fast Company

How Niche Communities Are Changing Online Conversations

{ object.primary_image.title }}

Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok , ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it makes us feel lonely. For the most part, we aren’t having meaningful discussions or engaging conversations around our biggest passions. Instead, we are mindlessly tapping away or not feeling safe to express ourselves online because of trolls. As a result, people are moving away from crowded online spaces and seeking more curated experiences within niche communities. These platforms bring together people who share interests or experiences—without all the ads and other distractions. What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, …

More

Best WordPress Booking Plugins

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Does your business book appointments online? Are you looking for the best WordPress booking plugins to help you streamline your workflow and increase customer satisfaction? An effective booking plugin can be an essential part of your business puzzle. Once you find the right one, you eliminate the possibility of losing customers to faulty or less than ideal plugins that don’t do the job well. In this guide, I share some of the best WordPress booking plugins to help you manage all your appointments with ease. Once you’ve read through my top choices, you’ll be able to make the best decision for your unique business needs. Let’s get started. #1 – WP Simple Booking Calendar — The Best For Calendar Views In need of full calendar views to ensure customers …

More

Can you keep an activist campaign running during a pandemic? March For Our Lives is trying

{ object.primary_image.title }}

“Celebrity” guests on Zoom, artistic expression, and phone recruitment have all become parts of the new landscape of online activism for curbing gun violence. The original March For Our Lives event in 2018 formed the largest youth-led protests in American history, with turnout estimated at more than 2 million in 387 districts across the nation, protesting the lack of gun control legislation. Since then, the group that started locally in Parkland, Florida, has expanded, organizing more marches, sit-ins, and bus tours. They’ve become as a disrupting force in the fight against gun violence. “That’s how we took a hold of this conversation,” says Trevor Wild, March’s regional organizing director for the southeast. Read Full Story

More

A housing disaster looms over Biden’s HUD pick

{ object.primary_image.title }}

Congresswoman Marcia Fudge is President-elect Joe Biden’s pick to run the Department of Housing and Urban Development, a federal agency with tremendous challenges ahead, as COVID-19 puts millions of Americans at risk of losing their homes. President-elect Joe Biden has reportedly selected Ohio Representative Marcia L. Fudge to join his cabinet as head of the Department of Housing and Urban Development, the federal agency that will have a huge role in addressing the major housing challenges facing the incoming administration. If confirmed by the Senate, she’ll head up efforts to reduce housing discrimination, improve access to affordable housing, and restore fair housing rules that were scuttled by President Donald Trump. But before she does all that, she’ll have a housing disaster to avert. Read Full Story

More

How to Grow a Facebook Group

{ object.primary_image.title }}

Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged. Groups are built around common interests or goals, like cooking or running, but there are plenty of business-focused groups too. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. By the end, you’ll know more than most Facebook marketers about taking a Facebook Group from nothing to something spectacular. Let’s get started. Who is Your Facebook Group For? The first thing you need to figure out about your group …

More

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

{ object.primary_image.title }}

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

More

25 Marketing Books You Should Be Reading

{ object.primary_image.title }}

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time. If you’re on the hunt for a great marketing read that will stimulate you from start to finish, check out these 25 marketing books. 1. Permission Marketing: Turning Strangers into Friends and Friends into Customers This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether you work for an agency or a company. In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling …

More

5 Alternatives to Yahoo Groups

{ object.primary_image.title }}

Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups. Below, we’ll discuss our favorites so you can pick the best online group platforms for you. What Was Yahoo Groups Used For? Yahoo launched Groups in January 2001. Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. The platform soon became a popular host for vibrant online discussion boards. If you owned a …

More

The B2B content that can help your sales team close

{ object.primary_image.title }}

30-second summary: The driving force behind many B2B marketing initiatives is content creation, but all content is not equal. Some content types are better for closing the deal than others. Tying content to specific stages of the buying cycle has been shown to increase b2B buyer engagement and lead to more deals. B2B buying groups spend most of their time researching new solutions independently. They use content to help facilitate this process. By creating content that matches different needs on the buying cycle, B2B marketers can help guide buyers in their increasingly self-guided buying process. Marketers who understand the job inherent in the buying funnel are in a better position to create content that helps buyers complete them. B2B marketing teams are juggling a million balls, with responsibilities that include driving demand gen and awareness through outbound marketing, creating compelling messaging for their company’s unique audience (not to mention defining …

More

Pandemic shifts, call-in customers: Tuesday’s daily brief

{ object.primary_image.title }}

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are things turning the corner in your business? Last week, I had the sad occasion to attend a funeral (yes, in person) and, surprisingly, I emerged with a great sense of hope. Besides myself, a great number of the attendees, especially the elderly, were fully vaccinated. Though everyone wore masks and generally socially distanced, I exchanged hugs with a few folks and have begun to see the light at the end of the tunnel. Here’s hoping you’re experiencing the same or that you will soon. Though I didn’t get a significant number of responses to last week’s survey question, I found it interesting that …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=11383, ajax_url='/api/hit/ajax/', hits='2')