Here’s How Much COVID Has Impacted Global Ad Spend Across Channels

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The negative impact COVID-19 has had on global ad spend is being felt almost across the board, but unsurprisingly it’s offline channels that have been hit the hardest. In a recent report [download page], WARC detailed revisions to its 2020 global ad spend forecast from January, showing that offline ad spend will be $60.2 billion… Read More » The post Here’s How Much COVID Has Impacted Global Ad Spend Across Channels appeared first on Marketing Charts .

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Consumer Spending on Halloween Expected to Dip This Year Due to COVID-19

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Even though the country is still struggling with the COVID-19 virus, Americans expect to participate in Halloween activities this year. However, they will be spending less this year than they spent in 2019, according to the latest survey from the NRF. This year’s survey estimates that 148 million US adults will celebrate Halloween this year.… Read More » The post Consumer Spending on Halloween Expected to Dip This Year Due to COVID-19 appeared first on Marketing Charts .

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