Agencies revise ad spend figures up as COVID dust settles
The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.
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How Americans Have Cut Back on Their Spending During the Covid-19 Pandemic
Survey shows the top reasons for cutting back on spending during the pandemic.
MoreReport: Ad spend rising as confidence returns to Australian advertisers
Australia’s advertising spending continues to rebound, with August figures showing total spend to be just 17.2 per cent short of pre-COVID figures.
MoreCongress Approves Covid-19 Spending Bill With Contentious Copyright Measures
Streaming illegal content for profit is now a felony.
MoreAdvertising and marketing spend significantly impacted by COVID-19
According to media buyers and planners, and marketers, COVID-19 will have a bigger impact on advertising than the GFC.
MoreGartner survey: CMO spending hit by COVID-19
Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.
MoreDigital ad spend on the up
An end-of-year surge shows digital ad spend recovering from the COVID-induced ad recession and overall ad spend up 2 per cent year-on-year, according to the latest Standard Media Index results.
MoreHow COVID-19 is impacting digital ad spend
Some 86 per cent of brands have changed their digital ad spend over the last month, with more than half reporting they are reviewing advertising plans on a daily basis, according to the COVID-19 Digital Ad Impact survey conducted by IAB Australia.
MoreHow COVID-19 is impacting digital ad spend
Some 86 per cent of brands have changed their digital ad spend over the last month, with more than half reporting they are reviewing advertising plans on a daily basis, according to the COVID-19 Digital Ad Impact survey conducted by IAB Australia.
MoreHere’s How Much COVID Has Impacted Global Ad Spend Across Channels
The negative impact COVID-19 has had on global ad spend is being felt almost across the board, but unsurprisingly it’s offline channels that have been hit the hardest. In a recent report [download page], WARC detailed revisions to its 2020 global ad spend forecast from January, showing that offline ad spend will be $60.2 billion… Read More » The post Here’s How Much COVID Has Impacted Global Ad Spend Across Channels appeared first on Marketing Charts .
MoreConsumer Spending on Halloween Expected to Dip This Year Due to COVID-19
Even though the country is still struggling with the COVID-19 virus, Americans expect to participate in Halloween activities this year. However, they will be spending less this year than they spent in 2019, according to the latest survey from the NRF. This year’s survey estimates that 148 million US adults will celebrate Halloween this year.… Read More » The post Consumer Spending on Halloween Expected to Dip This Year Due to COVID-19 appeared first on Marketing Charts .
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