After third-quarter GDP report, here’s how Trump really stacks up against other presidents

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In terms of annualized change in real GDP growth, compared to every president since Eisenhower in the 1950s, Trump falls dead last. The Commerce Department on Thursday released its third-quarter GDP report, and in a victory for President Trump, it illustrates a record-setting, headline-getting 33.1% annualized and seasonally adjusted growth rate between July and September, suggesting that the U.S. economy is recovering from the beating it took by the coronavirus pandemic this spring. Read Full Story

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Sponsored Brand Ad Spend on Amazon Grows for Third Consecutive Quarter

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US Sponsored Brands spend via Amazon’s ad console rose 60% year-over-year in Q2, helped by new customization capabilities, according to new figures [download page] from Tinuiti. The ad format, despite not being as prevalent as Sponsored Products, saw significant growth across the board in Q2 after several consecutive quarters of growth. The report, based on… Read More » The post Sponsored Brand Ad Spend on Amazon Grows for Third Consecutive Quarter appeared first on Marketing Charts .

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As Streaming Grows, Smart TV Viewing Surges

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The third quarter of 2020 has seen the overall time spent streaming accelerate, jumping a full 57% over the same quarter last year, with growth in North America only slightly under the global average, at 51%. This is per Conviva’s latest state of streaming report [download page]. Amidst this growth in viewing time, Smart TVs… Read More » The post As Streaming Grows, Smart TV Viewing Surges appeared first on Marketing Charts .

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Big Tech earnings: Amazon, Facebook, Apple, Alphabet, and Twitter all report results on the same day

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The U.S. tech giants each had a similar story to tell about how COVID-19 is helping drive sales, build user growth, and attract eyeballs. Five major U.S. tech companies released their third-quarter earnings reports after the closing bell on Thursday, each with a similar story to tell about how the coronavirus pandemic is driving sales and user growth to their respective products and services. Here’s a rundown of how each company performed: Read Full Story

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Stories At Close to A Third of Instagram Ad Spend

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Stories’ share of Instagram ad spend showed a marked increase in the third quarter of this year, per the latest quarterly digital marketing report [download page] from Merkle. The study reveals that, among Merkle’s clients, 29% of total ad spend on Instagram was invested in Stories, up from 22% in the first two quarters of… Read More » The post Stories At Close to A Third of Instagram Ad Spend appeared first on Marketing Charts .

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These are the issues that matter most to entrepreneurs

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In Fast Company and Inc.’s third annual survey, founders shared what’s keeping them up at night—and it’s not just concerns about their business. Small businesses are the backbone of the global economy. Think 90% of firms that account for more than 50% of employment, according to the World Bank . Those numbers were expected to keep growing, prior to the pandemic. Just look at how the ranks of women-owned businesses in the U.S. alone increased 21% over the last five years, adding $1.9 trillion to the GDP and employing 9.4 million workers, according to a report from AMEX . Read Full Story

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Roku Is the Dominant Player in CTV Premium Video Ad Views

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More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from FreeWheel. The growth in video views was due to an increase… Read More » The post Roku Is the Dominant Player in CTV Premium Video Ad Views appeared first on Marketing Charts .

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