After 30 years, PepsiCo redesigned the two-liter bottle. Here’s why

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It’s still plastic, but the company has slightly reduced its footprint while vastly improving the UX. Close your eyes, and I bet you can describe the distinct sensation of pouring soda out of a fresh two-liter bottle. When you pour your first glass, it’s this sturdy but unwieldy torpedo in your hands, glugging and fizzing its way into your glass. Somewhere around two or three glasses, you find the right balance. But as you pour your last glass, and the bottle begins to empty, its structure begins to collapse, and pouring the last few ounces is as tricky as the first. Read Full Story

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How to leverage AR in your digital marketing strategy

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30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. Augmented reality (AR) is no more a concept limited to sci-fi movies. If you are familiar with the digital retail digital marketing of 2020 , you must have known that it has made its way to marketing long before. Marketing experts are showing interested in adopting this amazing technology in their digital marketing strategy. They have some compelling reasons for this. Do you know, 72% of online shoppers buy products they had not planned because of AR? Or that 61% of them prefer retailers that use AR? In 2020, 32% of users had already …

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The power of product + marketing

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30-second summary: Positioning your brand’s mobile app as a centerpiece to in-flight marketing campaigns is essential for maximizing application conversion, engagement, and retention metrics. Take a long, hard look at how your brand’s product and marketing teams are, or aren’t, working together. This could potentially be the gap that’s causing your brand to fall short on digital ambitions. Marketing teams are now able to deliver targeted emails that have embedded functionality in them that feels more like a web or mobile app than a standard email. This is something marketing teams need their product teams to build and support. The holy grail of marketing is sending the right message to the right user at the right time. Did you know that average time spent on mobile and desktop devices has increased every year over the past decade? This year, it reached a whopping seven hours per day on average. The …

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The plastic-free cleaning company that brought you soap in milk cartons now has six delightful new scents

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Now you can be plastic-free and smell as good as the nature you’re saving with Cleancult’s new scents. If you’ve ever looked for a more sustainable way to clean your countertops or your dishes, we hope you’ve heard of Cleancult . The gleefully branded DTC company makes nontoxic household cleaning products, bottled up in glass bottles and infinitely refillable from paper-based milk cartons . It’s pretty cool. Read Full Story

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These refill stations now sell reusable aluminum bottles for the same price as single-use plastic

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FloWater wants to get people in the habit of not buying plastic. As water refill stations become more common, consumer habits of carrying reusable bottles haven’t necessarily kept up. That’s why FloWater, a company that makes refill stations, is now beginning to offer a new type of aluminum reusable bottle next to its equipment—for roughly the same cost as premium bottled water sold in single-use plastic. Read Full Story

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What the hell is Ray-Ban thinking hitching its brand to Facebook?

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The brand image trade-off in the multiyear deal between Facebook and Ray-Ban parent EssilorLuxottica is as lopsided as a pair of busted glasses. When Mark Zuckerberg came on screen to launch the Facebook Connect virtual conference last week, he outlined the company’s goals when it came to the innovation and proliferation of virtual and augmented reality. In fact, he announced a whole new division called Facebook Reality Labs that would oversee Facebook’s charge toward a future in which we literally never log off. Read Full Story

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Why this grocery chain is ditching single-use bottled water

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If you can get it from the tap, you can’t buy it in these Oregon and California supermarkets. If you walk down the drinks aisle inside one of New Seasons Market’s Portland, Oregon, grocery stores later this month, you’ll notice something missing: A shelf that used to hold bottled water will be mostly empty, with plastic and glass bottles replaced by a smaller number of reusable bottles. Another empty shelf below it will be covered with a sign boosting reuse. Read Full Story

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This zero-waste body wash comes in packaging that dissolves in your shower

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Get in the shower with a packet of body wash, come out with nothing. Look on the back of your plastic bottle of body wash and the first ingredient you’ll likely see is water—but for a new body wash by personal-care brand Plus , you add the water yourself to a dehydrated square that, once wet, turns into foam. Instead of being packaged in a plastic bottle, that body wash comes in a sachet made of wood pulp that you can drop on the floor of your shower when you’re done. It will completely dissolve down the drain. Read Full Story

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