Advertisers Turn to Amazon US Sponsored Brand Videos in Greater Numbers

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More than one-quarter (26%) of Sponsored Brands spend on Amazon in Q3 was invested in video ads, as the format rises in popularity compared to static ads. So finds Tinuiti in its Amazon Ads Benchmark report [download page] for the third quarter of 2020, exploring the popularity and performance of video ads. Based on anonymized… Read More » The post Advertisers Turn to Amazon US Sponsored Brand Videos in Greater Numbers appeared first on Marketing Charts .

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Amazon US Sponsored Brands Videos Maintain High Conversion Rate

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Amazon US Sponsored Brands video ads continue to perform well. Indeed, they once again outperformed static Sponsored Brand ads in conversion rate as well as click-through rate in Q4 2020, per a report [download page] from Tinuiti. An analysis of anonymized performance data from Amazon programs under Tinuiti management shows that Sponsored Brands video ads… Read More » The post Amazon US Sponsored Brands Videos Maintain High Conversion Rate appeared first on Marketing Charts .

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Sponsored Brand Ad Spend on Amazon Grows for Third Consecutive Quarter

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US Sponsored Brands spend via Amazon’s ad console rose 60% year-over-year in Q2, helped by new customization capabilities, according to new figures [download page] from Tinuiti. The ad format, despite not being as prevalent as Sponsored Products, saw significant growth across the board in Q2 after several consecutive quarters of growth. The report, based on… Read More » The post Sponsored Brand Ad Spend on Amazon Grows for Third Consecutive Quarter appeared first on Marketing Charts .

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The Key to Successful Amazon Ads

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In one 36-hour period, Amazon sold 100 million products . Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads The average user spends less than 10 minutes on Amazon. If your product is buried low in search results, no one will see it. People simply don’t have the time to read every product description or check out …

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How to Monetize Your Website Without Destroying Your User Experience

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If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great site, and there’s nothing better than turning all that hard work into cash. But monetizing your site isn’t as easy as it might seem at first. To get the most out of it, you’ll need to utilize some solid strategies. Strategies for Monetizing Traffic to Your Website There are a lot of ways to monetize your website. I’ll explain a few of the most common ones below. But first, let’s talk about traffic: The More Traffic You Have, the Easier It Will Be to Monetize Your Site. Some of the common ways to monetize a website (like running ads) won’t necessarily be worth it until you have a certain amount of traffic. There are still ways you can monetize a …

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B2B Marketers Turn to Digital Advertising in Greater Numbers

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B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. So, it’s not surprising that even amid the uncertainty the pandemic has caused, new data from eMarketer shows that B2B digital ad spending in… Read More » The post B2B Marketers Turn to Digital Advertising in Greater Numbers appeared first on Marketing Charts .

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How to Optimize Your Amazon Storefront

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980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Today, I’m going to show you how to do just that. We’ll cover: what an Amazon Storefront is why your business should create one how to create an Amazon Storefront how to optimize your Storefront to boost sales If you’re ready to get your store set up and start driving more sales on Amazon, then let’s get started. What is an Amazon Storefront? An Amazon Storefront is a small version of the Amazon website …

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How to Advertise on VOD Platforms

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With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. The term can include offerings from private companies like Netflix and Hulu, as well as those that aren’t pay-to-pay , like YouTube. There are two common types of VOD you’ve likely interacted with: Subscription VOD: Also known as SVOD, access to these videos comes with a subscription rate. Again, think Netflix or Hulu. Essentially this is any streaming platform involving an annual, monthly, or some other subscription rate. Transactional VOD: While SVOD offers users unlimited library access for the subscription fee as mentioned above, TVOD …

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CTV advertising remains on the rise with new opportunities for Roku channel owners

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30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. With advertising opportunities, though, Roku brings their channel owners some challenges and limitations. Over the next few years, one might see more AR/VR content and ads across CTV CTV measurement is becoming more mature By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. Thus, as of March 2020, 80% of households in the USA alone had at least one connected TV device. The CTV trend is also booming across Europe. Especially the U.K., where 60% of viewers there use CTV as their primary …

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How to Run Spotify Ads

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There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users . Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all of this mean for you? It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. In this post, we’re breaking down every last detail you need to know about Spotify ads and how to set them up. Spotify Ads: What You Need to Know If you’re considering running Spotify ads, there are a few important factors you’re likely thinking about. How much does it cost, what types of ads do they have, and how do they play the ads on the platform? Here are more …

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How to Get Online Event Sponsors

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With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. And ticket sales alone probably won’t cover all your costs. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer. In this agreement, the sponsor provides funding or in-kind donations to your event in exchange for something from your brand—usually exposure. In exchange for brand exposure, they can underwrite your event costs and potentially leave you with a decent profit. But how do you get online event sponsors? 10 Strategies for Finding a Sponsor for Your Online Events or Conferences Getting sponsorship for a live event is challenging. But getting event sponsorship for online events takes challenging to a whole new level. Many brands aren’t sure they’ll get a good …

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