How to sign a PDF for free, and 4 other tricks that don’t require Adobe Acrobat

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Fill out forms, sign on the dotted line, mark up documents for feedback, and much more, all within your browser. Whether you’re using Adobe’s free Acrobat Reader or fully functional Acrobat, most of us can agree that while reading PDFs using these tools isn’t so bad, once you start trying to actually work with PDFs, things can get clunky quickly. It doesn’t help that the programs launch slower than a frozen Buick in a Minnesota winter. Read Full Story

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How Adobe uses AI internally to drive growth

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30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn Tools and techniques are getting more sophisticated with AI, but there are always bumps in the road Understanding your business, as well as a basic understanding of data science are key marketer skills in the AI era This past Thursday, Adobe’s Director of Business Strategy Don Bennion gave an enlightening presentation at our online AI in Marketing event . The talk offered practical advice and examples of how Adobe has increasingly used artificial intelligence and machine learning in their internal activities in recent years. Their practices are borne from the predictive power of customer experience metrics and their own data driven operating model (DDOM). The company is now moving to make these tools and techniques available to external partners. …

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The best advice for aspiring leaders? Ask for what you want

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Hoping to get to management or the C-Suite one day? This software exec who’s worked for Microsoft and Adobe shares her journey and four top tips. Early this year, I accepted the role of chief marketing officer at the content platform software maker Contentful. The company was on a fast growth trajectory fueled by a strong economy. But by the time I started, we were in the midst of a global pandemic and worrisome economic forecast. Read Full Story

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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Why digital transformation should be your new demand gen strategy

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30-second summary: Ensuring that your business has the right digital tools can facilitate growth by enabling marketing and sales teams to improve brand engagement, better analyze data, more easily create content, and improve CX. Demand generation is facilitated by the right tools which can help marketing teams scale activities such as content management, lead nurturing, social media optimization, ABM, and more. There is no such thing as an average martech stack. Customization of tools is key to figuring out what works for you to achieve business growth. Chiefmartec’s Stackie awards include nearly 50 illustrations of martech stacks from a vareity of businesses which demonstrate how varied martech stacks can be. Incorporating tools that enhance and facilitate customer experience is an important (even critical) ingredient to using digital transformation for demand gen. Using technology to enhance business processes is nothing new. The very first business computer — The Lyons Electronic Office …

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What the Stackie Awards can teach us about the perfect martech stack

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30-second summary: The Stackie Awards are presented each year at the annual MarTech Conference, a conference series put on by Chiefmartec.com, Third Door Media, and MarTech Today. There were 48 entries in the 2019 Stackies, with five winners. We reviewed all entries to glean some insights from how all entrants (not just the winneres) visualize their martech stack. There is no perfect martech stack. Each stack is custom fit to match a company’s industry sector, marketing approach, and unique needs. The Stackies don’t require entrants to stick with specific categories, but most included variations of the following: planning/strategy, Creative, Engagement/Marketing, Customer, and Measurement/Analytics. The Stackie Awards are presented each year at the annual MarTech Conference, a vendor-agnostic conference series put on by Chiefmartec.com, Third Door Media, and MarTech Today. The Stackies challenge entrants to visualize the tools in their martech stack, illustrating how each marketing category is connected. This helps …

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