Admit it, you miss your noisy office. This tool recreates all your coworkers’ annoying sounds

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Those office sounds you used to hate? They’re all here (water cooler included). Before shelter-in-place orders were issued across the country and people started working from home en masse, I used noise-cancelling headphones a lot at the office. Whether to block out colleagues talking about their weekend plans, building construction, or a neighbor’s enthusiastic chewing, I sometimes found myself wishing for a quieter place. Read Full Story

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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SEO Is Not an On/Off Switch — Whiteboard Friday

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Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting …

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You have a job interview over Zoom. The kids are home. Now what?

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No need to panic, says the founder of a new parenting company, who offers some sound advice after nearly a year of hiring in the pandemic. The office used to be a place where children only visited on a designated day once a year—now, things are much different. We’ve brought our workplaces home with us, and in many ways, it’s a privilege. Yet, it has also blurred the line between private and professional life, and our manicured desks and quiet meeting rooms have been replaced with dining room tables and the sound of children’s TV shows in the background. Read Full Story

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Local SEO Consulting

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Local SEO sounds cool and all but can it really help you scale your business in 2020? The quick answers to these questions are Yes and Absolutely. Now the more in-depth answer depends on what your business needs. Do you sell offline? Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on. And you must do it NOW before your competitors acquire all of your hot leads. Why hot you ask? Because Local SEO is the best way to catch people looking to BUY now and narrow their choices only to your exact products and services. You can’t miss these easy sales and in today’s post, we’ll go over not only how you can collect them but also what you need to do to guarantee your prospects come to you and not someone else. Ready? Then let’s …

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The best simple printers to complete your home office

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Gone are the days of using your office printer for all your paper needs. These printer-copy-fax combos will let you print from home, compactly and affordably. Even if all of your bills, records, and documents online are paperless (as they should be), chances are, you still need to print out a handful of things throughout the year. I mean, did anyone else besides me learn this lesson the hard way during this year’s quarantined extended tax season? If you’re looking for a perfectly reliable and affordable printer with a small footprint that can have your back while office printers aren’t an option, here are the best options from three big names in electronics. Read Full Story

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How to Start a Podcast in 14 Days

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Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. But, I’ll let you in on a little secret: It isn’t that difficult to start a podcast. In fact, you can get one up and running in about two weeks. In this post, I’ll outline exactly how to do that. The order of my steps might look a little wonky to you. That’s because if you’re going to start a podcast in two weeks, actions you may typically hold off on need to occur earlier because they take longer to complete. By no means should any of these tasks be completed in a day. The day simply indicates when you should kick off each step. While this timeline is here to give you an idea of how to prioritize your work, you needn’t follow it to …

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

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Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health . For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect …

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These custom Zoom backgrounds make you a magazine cover star

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If you’ve ever wondered what it’s like to be on the cover of Fast Company, this is your chance. Creative Director Mike Schnaidt explains how he was inspired to create six new downloadable backgrounds for Zoom. Limitations are often my greatest source of creativity. I was recently on a videoconference call where my colleagues used virtual backgrounds to place themselves on beaches, in forests, even floating in space. Me? Sitting in the corner of my office. Bo-ring. Zoom backgrounds provide us with a new design opportunity for self-expression, and as Fast Company’s creative director, I was missing out. Read Full Story

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How to Become a Successful Vlogger

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If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy. Why? First, video remains one of the …

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The Link Building Webslog

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Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building. What can you expect? 1. YELLING IN CAPSLOCK. 2. Some tips and tricks. 3. Weeping and gnashing of teeth   Courtesy Some Ecards All kidding aside, one of the few aphorisms I’ve come to believe is that sharing how we do things as SEOs is almost never a problem, because 99% of people don't have the follow-through and resources to make it happen. I would love to be proven wrong by the readers on Moz. My goal here is to give a realistic understanding …

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