Ad-Supported SVOD Services Gain Steam

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More and more households are subscribing to SVOD services, and while that may signal less opportunity for video advertisers given some of those services’ lack of ads, the opposite may in fact be true. Indeed, a recent report [download page] from TiVo indicates that ad-supported video-on-demand services are growing in popularity. YouTube, the most popular… Read More » The post Ad-Supported SVOD Services Gain Steam appeared first on Marketing Charts .

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and …

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Become a Google Partner and Join the Google Ads Inner Circle

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Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance. You already know Google Ads work . They convert 50% better than organic traffic , and most businesses earn double their ad spend , making advertising on Google highly effective and a no brainer. Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). Only a select few applicants become Google Partners and earn the world’s most popular search engine’s endorsement and other significant benefits. Here’s what to know about becoming a Google partner. …

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

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30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British CTV viewers are tolerant of ads In fact, 69% of CTV viewers watch ad-supported content and around 58% said they prefer to watch ad-supported programming free of cost Ad-Supported Video on Demand (AVOD) is a very wide scope across the diverse UK consumer base The four CTV viewer base segments and ad targeting insights – Streamloaders, Jet Streamers, Do-it-all Streamers, and Silver Streamers More insights into their preferred screens, whether they consume ad-supported content, when they are watching CTV, and their interests What’s the best day to advertise on CTV? Find out! CTV equals more advertising opportunities for Ad-Supported Video on Demand (AVOD) Connected TV (CTV) might just mean “Constantly connected consumers” TV. CTV is the coming of age technology for consumers to access visual …

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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Why consumers follow and unfollow brands on social media

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30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

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TikTok vs. Snapchat: A guide for marketers

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TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot. Worse, they might assume content from Snapchat can be repurposed on TikTok. The two platforms share similar features (and yes, similar audiences) but their value offerings are entirely different. TikTok is a video sharing app for short clips set to music while Snapchat is a photo and video messaging app centered on ‘Stories’ and other short-lived formats. Each platform offers unique ways to connect with audiences if used the right way by the right type of brand. If you’re not sure where your brand fits in – or if it even fits in at all …

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New data visualizations show how consumers are now consuming media

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30-second summary: A new series of data visualizations demonstrate how content consuming behavior has increased during the pandemic shutdown, in the U.S. and the U.K. Based on a survey of thousands of Net users, the visualizations are oriented around age groups. Some of the new trends may continue after normal life returns, such as an increased interest in online videos — and in reading books. Some consumer surveys, like a recently-released one from Unruly , have backed up anecdotal observations with data about increased use of devices and online services during this pandemic shutdown. Now, a series of visually-impressive graphs from online publication Visual Capitalist – “ Media Consumption in the Age of COVID-19 ” – highlights the actual media consumption data by various age groups. Visual Capitalist specializes in providing data visualizations for investors. The charts are based on a Global Web Index (GWI) survey of nearly 4000 Net …

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An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate

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About half of US adults would not consider paying a lower monthly fee for streaming video services in exchange for seeing more advertisements. The question of whether ads could become a more common feature in streaming service models raises a conflict among consumers: Is their priority cost, or a low-friction experience? Recent research from YouGov… Read More » The post An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate appeared first on Marketing Charts .

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