Let’s make the post-pandemic era a new golden age for invention

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Consumers can’t tell us the future, so let’s create it, says this Capgemini executive, who calls for sweeping new ideas across industries. The move to customer-centric thinking has generally been wonderful. For almost two decades, companies have turned to their customers to help call the shots, employing empathetic research to generate shelves of new products and services based on deep consumer demands. Customer-centricity alone is a thoughtful, useful, and teachable practice, but also a painfully obvious way to do business and create new things. Read Full Story

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How Natural Language Processing (NLP) is helping call centers get smart

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30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. They are used across a wide range of sectors for both inbound and outbound calls. A n auto attendant can rank and prioritize calls based on urgency. This will occur based around a set of rules established by the call center regarding how calls should be routed. Banks often use NLP’s abilities to answer FAQs for their phone calls – customers provide their questions and based on their response are given a set of canned answers. Once customers voice their concerns, NLP software is able to quickly provide a set of solutions. This cuts down time agents would have spent researching answers, and allows for faster and better service. To create a more personalized experience, NLP technology can be used for call record data analysis in relation to customers. Large numbers of telephone calls …

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How to Choose The Right Adwords Agency

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According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion. Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Google Ads are effective. What’s tough for many companies is choosing the right AdWords Agency. Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Know Your Goals and Desired Outcomes Google Ads is a direct response …

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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SEO Consulting

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Do you want to outrank all of your competitors on Google? Of course, you do. After all more traffic equals more followers. And more followers leads to more new customers buying your products and services. But outranking your competitors with well-optimized SEO pages is not that easy. You need to use a proven strategy that’s going to work for your specific business. Search Engine Optimization is a long term commitment. If you’re going to get into it, you’d better ensure results through well-thought-out SEO strategies customized for your specific website. Luckily, there are two things you can do to maximize your SEO results. Hire an SEO marketing agency with a proven track record like NP Digital Hire an SEO Consultant who can build your entire SEO strategy. Today we’re going to focus on the second option — How to choose the best SEO Consulting Services for your business. So if …

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Is Getting “Google Guaranteed” Worth It?

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Google has rolled out a new consumer protection feature called Google Guaranteed . Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened. With an easily visible green Google Guaranteed Badge showing a checkmark, these ads may draw customers’ notice more than others will. And it’s not just because of the eye-catching badge—it’s the knowledge they’re able to choose a business already certified by Google . What should you know before applying? Let’s have a look at what Google Guaranteed is, who it benefits, and why you might want to consider it for your business. What Is Google Guaranteed? Google Guaranteed is a certification program created to increase customer confidence in local businesses. Customers …

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