Heavy Podcast Listeners Take Their Favorites to Work

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The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is currently growing at a compound average growth rate… Read More » The post Heavy Podcast Listeners Take Their Favorites to Work appeared first on Marketing Charts .

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Podcast Advertising Benchmarks

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Podcast listenership has enjoyed growth in recent years, inspiring advertisers to consider investing in the channel, and, in turn, increasing the long-term outlook of the podcast market. But how are podcast ads performing? A recent report [download page] from Podsights looks at several benchmarks for the period between Q4 2018 and Q2 2020. Conversion Rates… Read More » The post Podcast Advertising Benchmarks appeared first on Marketing Charts .

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