A Starter Guide to Amazon Vendor Central

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Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor Central. We’ll take a deep dive into the platform and discuss: What is Vendor Central, and how to get an invite. The main differences between Seller Central and Vendor Central. The benefits and disadvantages of becoming a vendor. How to measure your success on the platform and more. Let’s get started! What Is Amazon Vendor Central? Vendor Central is an invite-only platform where you can sell directly to Amazon as a supplier. It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. If you get an invite and sign up, the process works like this: Amazon will place a purchase order with you. You’ll send the stock. Amazon pays you and is responsible for selling the items. It’s a good option for businesses who don’t want to deal with selling directly to customers. However, the platform does have its challenges that you’ll need to consider when seeing if Vendor Central is a good fit. Amazon Vendor Central vs. Seller Center The main difference between Amazon’s Vendor and Seller Central platforms is: who is selling the product. With Vendor Central, you are selling to Amazon directly, and they are reselling your goods. With Seller Central, you sell directly to Amazon users. Here is a more detailed comparison between the two accounts: Vendor Central: invitation only you sell directly to Amazon Amazon controls the price of items fixed logistical options more advertising options Seller Central: anyone can sign up you sell directly to customers you control the retail price flexible logistical options fewer advertising options Advantages and Disadvantages of Joining Amazon Vendor Central Before you sign up, consider the pros and cons to see if joining will positively or negatively affect your business. Here are some of the advantages of joining the Amazon Vendor Central platform: Consumer Trust As an Amazon Vendor, the customer will feel more confident in purchasing the product. You get the benefit of Amazon brand name recognition, which instills trust and makes it easier to close the sale. More Advertising Options While Amazon Marketing …

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How to Find and Grow Your Amazon Sales Rank

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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories. What does that mean? Let’s look at Jenga’s performance . While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. With this level of visibility into performance, sellers can view performance on multiple levels. Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category. Wondering how …

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What Are Google Trusted Stores?

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Whether you’re a retailer, salesperson, or creative: Social proof is everything. If you expect anyone to buy anything from you, you’ll need to show them that other people trust you and have had a good experience with your business. One popular way to do this has been with Google Trusted Stores. The platform offers Google’s seal of approval to your business while also providing customers with purchase protection for their own security . Let’s look at the program and how it could help you. What is a Google Trusted Store? Google offers a free certification for businesses that provide users with a consistently high-quality shopping experience. If your store can meet the requirements , you will receive a trust badge on your website displaying your total star rating. This kind of social proof is powerful, and when potential customers see that badge, they’ll know that you’re a trusted vendor. Google …

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How to Use Amazon Attribution For Ad Campaigns

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Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. In this post, I’ll explain everything you need to know about Amazon Attribution, including: who can use Amazon Attribution the benefits of using Amazon Attribution how to set up Amazon Attribution what you can track using Amazon Attribution What Is Amazon Attribution? Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and …

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6 Alternatives to Amazon For E-commerce

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With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items . There are many good reasons to broaden your e-commerce horizons. First, it makes little sense to put all your eggs in one basket. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. And finally, looking at the other choices available could save you money on fees, or get you closer to your target buyers. Below are some viable alternatives to Amazon. We’ll look at their advantages, …

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A Seller’s Guide to Etsy

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When Etsy first launched, its primary focus was independent crafters . However, Etsy gradually changed its approach and allowed larger businesses to join. Now, you’ll find suppliers of packaging, materials, and other business essentials on there. If you’ve visited Etsy recently, you may also have noticed sellers specializing in antiques and collectibles. Printables are popular, too. With all these changes, it’s fair to say Etsy has gone from strength to strength. In 2019, it had over 45 million buyers , a notable increase from 2018. Although these figures are impressive, it still lacks Amazon or eBay’s audience share. However, it’s affordable and easy to use, and most importantly, Etsy is a niche site, placing sellers in front of their ideal customers. Anyone new to Etsy is bound to have a multitude of questions. This article aims to answer many of them. By the time you’ve finished reading, you’ll have all …

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How to Optimize Your Amazon Storefront

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980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Today, I’m going to show you how to do just that. We’ll cover: what an Amazon Storefront is why your business should create one how to create an Amazon Storefront how to optimize your Storefront to boost sales If you’re ready to get your store set up and start driving more sales on Amazon, then let’s get started. What is an Amazon Storefront? An Amazon Storefront is a small version of the Amazon website …

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25 Review Sites to Get More Reviews for Your Business

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What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business . Why It’s Important for Your Business to Get Reviewed With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Reviews can help in three primary ways. 1. Purchasing Decisions Reviews directly affect purchasing decisions: Around 95 percent of consumers check out online reviews before buying anything. It’s not just your average consumer who cares about reviews, though. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, …

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Best Dropshipping Companies

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market is following the same trajectory. Dropshipping makes it possible for anyone to run an ecommerce shop without having to purchase, store, or ship inventory. Essentially, you can operate an ecommerce site from your couch without ever touching the products you’re selling. But in order to do this successfully, you’ll need to find a dropshipping company to handle the logistics of fulfilling orders. Whether you have an existing ecommerce business or you’re new to selling online, this guide will help you find the best dropshipping company for your unique needs. Continue below to learn more about my top recommendations and strategy for evaluating different options. The Top 7 Options For Dropshipping …

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How to Get Your Products in Walmart Marketplace

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As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? Well, let’s take a look, starting with how the platform operates. What is Walmart Marketplace? As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. You’re probably wondering what Walmart gets out of this, but it’s actually pretty simple. It’s all about moving with the times. Walmart launched the marketplace back in 2009 to attract online shoppers and grow its customer base. By welcoming …

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8 Advanced Amazon Ad Tips to Improve Your Sales

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Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites . With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. While most shops start with the basics, using advanced tactics will get you better results, faster. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. 1. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent Keyword research is the secret sauce of any advanced Amazon …

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