A Quick Guide to Using Keywords for Better Amazon SEO

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As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9 . A Short Introduction to Amazon SEO Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon . Here are other ways Amazon acts like a search engine: Customers type queries into the search box. The Amazon algorithm presents what it thinks are the most relevant results. If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking for. Remember, the whole point of Amazon is to sell things. Amazon wants to match customers and sellers. They want customers to be happy with the search results so they’ll become repeat customers. While there’s no guarantee you’ll secure a first-page spot on Amazon, who wants to be on page 20? You’ll never reach your target audience that way. Let’s look at using keywords for proper optimization of your product pages. How Do Amazon SEO Keywords Work? Amazon keywords are the search terms (i.e., words and phrases) that people type into the Amazon search bar. If you don’t include the right keywords: Your target audience won’t find your listing Your conversion rate falls flat Your discoverability drops Here’s an example: Someone searches for a “frying pan.” “Frying pan” is the Amazon keyword. If you’re selling frying pans, but you call them an egg pan, you’ll miss the target audience. We can take this a step further. “Frying pan” is a good keyword, but it’s may not be enough to hit a first-page ranking. Why? It’s really broad. Chances are, customers want more than just a frying pan. Maybe they want one with a lid, or a non-stick pan or a cast-iron frying pan. Luckily, Amazon’s algorithm understands this. Whenever you type a key phrase into the search bar, other suggestions pop up. Amazon bases its suggestions on other customer search terms, just like Goog l e Autocomplete . For example, if someone searches for “frying pan”, the first predicted suggestion …

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How to Choose The Right Amazon Marketing Agency

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Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform. Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues? By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Know Your Goals and Desired Outcomes A marketing agency won’t re-invent your store on Amazon. They’ll work …

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8 Advanced Amazon Ad Tips to Improve Your Sales

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Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites . With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. While most shops start with the basics, using advanced tactics will get you better results, faster. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. 1. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent Keyword research is the secret sauce of any advanced Amazon …

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The 10 Most Important SEO Tips You Need to Know

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A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. With so many SEO techniques , it’s become almost impossible to determine which ones to stick to and which you can safely ignore. Is link building a thing of the past? Should you devote your time and energy to on-page SEO ? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect? And, seriously, what are the truly best SEO tips that’ll lead to results? …

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

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Top Google rankings are a pinnacle of online business success. According to Backlinko , the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. I wish I could tell you there’s a magic button that ranks your site #1 without fail. The truth is, it takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm. While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). I learned this the hard way. But luckily, you don’t have to. I’m going back to basics with …

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Making technical-SEO accessible to everyone

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30-second summary: Technical SEO ensures that Google has all the details required to make a search listing. It can tell you the length of your title tags, whether it fits your content and whether your pages are missing title tags. Technical SEO can tell you whether any of your pages have missing URLs, whether they contain any words or even the length of your URL. It can tell you whether your content matches the description, what the length is and also whether any of your pages have a missing meta description. Technical SEO can tell you whether your page can be used in additional page elements and whether the formatting is correct for this particular use. It can help you improve your chances of ranking higher on search results. It can tell you the keyword density on your pages, the search terms that you are ranking but also details such …

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How To Use Google Autocomplete for SEO

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When you type in a keyword into the search box, you know how you get a list of keyword predictions? This is called Google Autocomplete. Its purpose is to save users time. In fact, according to Google, it lowers typing time by 25% . There’s no doubt that this feature makes our lives easier, especially when using Google Search on mobile devices. Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition. What Is Google Autocomplete? Google Autocomplete is a Google Search feature that provides search term predictions. For example, if you type “what is the capital of” into the search bar, you will see something like this: As you continue typing, predictions will adjust accordingly, until you see the search term you want to use. You can then simply click on that option instead of typing …

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

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Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. How to …

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Google Shopping Actions: How to Increase Product Visibility for Free

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Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Almost half of users turn to Google to find or discover new products. This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. What Is Google Shopping Actions? Google Shopping Actions partners with several retailers to create a shopping experience in direct competition with Amazon. Today, this program allows retailers to upload products that appear in organic search across Google platforms. In turn, shoppers can find, compare, and buy products without ever having to …

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Why You Should Audit Your YouTube Channel

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How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit YouTube isn’t just a social media platform. It’s also a highly sophisticated search engine, just like Google. In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers If you’re …

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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