A personal branding expert shares what it takes to build a successful reputation

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For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Almost 25 years ago, management guru Tom Peters kicked off the personal branding revolution with a Fast Company article so bold and brassy it nearly jumped off the page. Titled “ The Brand Called You ,” it was a resounding call to action to brand yourself. Peters proclaimed: “To be in business today, our most important job is to be head marketer for the brand called You. . . . You’re not defined by your job title and you’re not confined by your job description. Starting today you are a brand.” Read Full Story

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How to Use Quizzes in Your Marketing Strategy

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Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your Quiz There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline ? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz Types The …

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SEO Copywriting: How to Write Content For People and Optimize For Google

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One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

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How to Create an Authentic Brand Story that Actually Improves Trust

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Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status . What’s in a story, though? How does the story develop authenticity? More to the point, how does a brand story create that trusting feeling that customers crave? Brand Stories Create Trust There is a good reason for the popularity of stories among brands, businesses, and individuals. Stories are a powerful tool in human communication. Research shows that the human brain responds to the descriptive power of stories in deeply affecting ways, influencing both the sensory and motor cortex. To read a story is to feel an experience and to synchronize our minds with …

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A Beginner’s Guide to Successful Email Marketing

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Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof? Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there? Data shows that most people are on email—and the number increases every year. In addition, with email marketing you own the connections …

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

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Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. 1. Influence Drives the Value of Your Product Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. You believe in your product (e.g., online course, ebook, software), so you naturally want others to believe in it, too. Your ability to persuade others …

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Announcing: The MozCon Virtual 2021 Initial Agenda

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Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!) Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home. Not your typical marketing conference Get connected Meet fellow …

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They're Simply the Best: The Top 25 Moz Blog Posts of 2020

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Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times. So without further ado, here are the best Moz Blog posts of 2020. Enjoy!   *The top 25 Moz Blog posts listed below …

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How to Write a Press Release That Gets Results (2021)

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In this post you’re going to learn exactly how to write a press release in 2021. This guide also includes lots of: Real life examples Press release templates Advanced promotional strategies Lots more So if you want to get GREAT results from press releases, you’ll love this new guide. Let’s dive right in. What Is a Press Release? A press release (also known as a “media release” or “news release”) is a piece of content that informs members of the media about an organization’s recent developments. Put another way: A press release is something that a company writes to let people know about new developments, like company announcements, new hires and product launches. Why Send Out a Press Release In 2020? Why should you even bother writing a press release? Here are a few key benefits that you can get from writing and distributing press releases: Get covered on media …

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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

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Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Over the years, I have helped businesses grow from $0 to $1,000,000+ on the back of hardworking AdWords campaigns. But, I’ve also watched tens of thousands of dollars get flushed down the AdWords drain due to mismanaged campaigns. So let’s get down to it. Tie on your AdWords apron, grab a pen to write down the …

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Competitive Advantage in a Commoditized Industry

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Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches and away from website owners, when our tactics become less impactful, …

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