A new study on ‘super-spreader’ COVID businesses is more bad news for restaurants

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A study in Nature found that blanket lockdowns are less effective than restrictions on occupancy for certain types of businesses. A new study in Nature provides clear advice on how to not contract COVID-19: avoid certain places. Researchers used cell phone data to track the movements of 98 million people in 10 metro areas. They found that: Read Full Story

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CDC: people without a college degree are more likely to consider suicide during the COVID-19 pandemic

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While the study found that, overall, 10.7% of U.S. adults seriously considered suicide during the pandemic, that proportion increased in certain segments of the population due to socioeconomic factors. While the physical and economic effects of the COVID-19 pandemic couldn’t be more glaring, the pandemic has had a horrifying effect on something that is most often invisible: people’s mental health. That’s according to an alarming new study released by the CDC that examined people’s self-reported state of mental health during the pandemic. Read Full Story

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How Google SERP Layouts Affect Searching Behavior

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Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set out to test these ourselves, and this is where biometric technology comes into play. What is biometric technology and how can marketers use it? Biometric technology measures physical and behavioral characteristics. By combining the data from eye tracking devices, galvanic skin response monitors (which measure your sweat levels, allowing us to measure subconscious reactions), and facial recognition software, we can gain useful …

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Why you might want to rethink your air purifier

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A new study found that some air purifiers might actually add more toxins to the air than they take out. Air purifiers have been a hot commodity over the past year, as people attempt to combat the fact that COVID-19 can spread through aerosol transmission. But a new study shows that some of these gadgets can create air quality problems of their own. Read Full Story

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This mutant enzyme eats old plastic and spits out the materials to make it new again

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Recycling plastic is very hard, but not for the enzymes found in bacteria from landfills. French startup Carbios has developed a mutated bacterial enzyme that can almost completely digest old plastic bottles in just a few hours—helping turn the material into the chemical building blocks to make new plastic . The company has been working with the enzyme in its factory, but now the idea of digesting plastic is getting a boost from the scientific community: A recent study published in Nature validates that the process works. Read Full Story

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How Natural Language Processing Affects Digital Marketing

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“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP. What exactly is natural language processing? What do you need to know about it? What impact does it have on digital marketing? Let’s find out. What Is Natural Language Processing (NLP)? Language is natural to humans, but the same can’t be said for computers. Understanding the context behind our words is a huge challenge for them. NLP is all about changing that. Natural Language Processing is an area of artificial intelligence (AI) that leans on disciplines like computer science and computational linguistics to enable computers to …

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