A Marketer’s Guide to Working Remotely

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Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way. In this article, we’ll talk about the how’s and why’s of remote work for marketers. The Rise in Popularity of Working Remotely Remote work has been around for years. However, the COVID-19 pandemic made it unexpectedly the norm for many businesses, and both employers and employees are realizing the work-from-home system can be successful. According to Global Workplace Analytics , big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35 percent to 40 percent more productive. The survey also found employees call in sick less often and feel empowered to work independently while also increasing collaboration. Importantly, many people are less likely to report unemployment due to workplace discrimination or lack of transportation. Employees often prefer working remotely than regularly frequenting the office. In fact, 72 percent of employers believe remote work leads to increased employee retention. These numbers show remote work is likely here to stay. Employees prefer the convenience of working from their desired location. Meanwhile, employers can enjoy a more productive and efficient workforce. It’s a win-win-win situation for everyone. The Benefits of Working Remotely As a Marketer There are a ton of benefits to working remotely as a marketer. For many, there are feelings of freedom and improved work-life balance that didn’t exist when going into the office every day. Here are five of the top benefits of working remotely as a marketer. 1. Working From Anywhere in the World Gone are the days when employees had to issue a leave of absence to go on a vacation. As long as you have a laptop and WiFi access, you can create promotional content from a beach in Thailand or a coffee shop in Japan. As long as you work during your expected hours, where you’re working from generally doesn’t matter. Hence, talented marketers who want to explore the world can do their job and travel simultaneously. 2. Work at Your Preferred Time While this isn’t allowed by …

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16 Strategies to Keep Your Small Business Organized in 2021 and Beyond

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If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. This can be difficult if your small business doesn’t have the cash or resources to put systems in place that lead to long-term organization. I know from personal experience that even if you’re using the best tools to grow your business , success can lag if you aren’t allocating your time and energy to the right things. Here’s how to stay organized in 2021 and beyond. 1. Organize Your Small Business Office Space and Storage To get started, you need to make sure your physical surroundings are neat and organized. This ensures that you’re able to perform at your highest level. In many ways, your entire company’s organization is determined by how organized your desk is. To start with, make sure everything has a specific place, even if that …

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Best Cloud Storage Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A decade ago, clouds were white puffy things we pointed at in the sky. Today, I suppose that’s still true. But “the cloud” means something completely different. It started as a buzzword, but now, it’s not uncommon to hear it in an afternoon conversation over coffee. In fact, it’s an incredibly common occurrence in our everyday lives. And it’s rise in popularity happened for a good reason—cloud storage is safe, affordable, and undoubtedly easy to use. Plus, it has countless uses, from backups and document archiving to team collaboration and file sharing. But choosing the best cloud storage services isn’t always easy, especially since there are so many options on the market. To make your decision a little easier, I looked at dozens of providers and narrowed it down …

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25 Home Business Ideas You Can Start Right Now

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Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make. Read on for some inspiration for possible home business ideas. 25 Home Business Ideas Here are some of the best home business ideas you can start to earn a bit of extra money on the side or turn into a full-time gig. Check them out, see if any of them fit your skills and needs, and get starting on your journey. 1. Teach Online Courses Got a …

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What Shifts in Product Demand Mean for SEO

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Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways that the COVID-19 outbreak is affecting product demand: 1. Your product is suddenly …

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10 Tips For Writing a Winning LinkedIn Headline

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LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important. So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics: What is Your LinkedIn Headline? Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline …

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Best Work Order Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Work order software has streamlined the way businesses across all industries that manage facilities and maintenance departments. It’s used by organizations in manufacturing, healthcare, property management, education, and more. This technology is far more efficient than paper work orders. With work order software, all tasks can be managed electronically within a single tool. New work requests can come internally or from a customer, like a building tenant who needs a repair. Companies can also use work order software to schedule preventative maintenance regularly. The use cases and advantages are seemingly endless. Any business with a maintenance department will benefit from work order software. But which solution is the best? Let’s dive in to find out. The Top 5 Options For Work Order Software ServiceMax UpKeep MaintainX FMX Limble CMMS …

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Best Remote Access Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your office PC. With remote access software, you can view or access another computer from anywhere in the world. This functionality is extremely versatile. You might use it to log into a client’s computer and help them overcome technical questions. Or you can share your screen with colleagues as you run a demo on your device. You can also transfer files between two computers without having to go through email or file-sharing software—even from unattended devices. It’s a common misconception that remote access software is only for help desks, but these tools can be used by …

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The 10 Best Apple Watch Apps for Business

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When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job. Apple Watches: The Basics Before exploring the top ten Apple Watch apps for marketers and business, let’s go over what Apple Watches are and what they do. The Apple Watch is a smartwatch produced by Apple. In essence, it’s a wearable, touchscreen computer you wear on your wrist. What can you do with an Apple Watch ? Answer calls Record voice memos Listen to podcasts Receive iPhone notifications Pay …

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Why and How to Bring Empathy Into Your Content

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Posted by DaisyQ Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy means understanding the person’s feelings and thoughts from their point of view. Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Empathy is about putting yourself in their shoes. In this post, I focus on cognitive empathy, which is the ability to understand how another person may be thinking or feeling. Cognitive empathy helps communication by helping us convey information in a way that resonates with the …

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

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Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

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