A Marketer’s Guide to Discord

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You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved considerably since its official 2015 launch. Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists. This platform is great for those looking for alternatives to the more obvious platforms like Facebook, Twitter, or Instagram. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. What Is Discord? Discord is a VoIP system that uses a combination of video, voice, and text communication services. It’s often compared to Slack, and its messaging system works similarly. Discord was the brainchild of Stan Vishnevskiy and Jason Citron. Initially, they just wanted a way to talk to others in the gaming community. Discord boasts over 100 million active monthly users, and its growth shows no signs of dwindling . The versatile platform also has a strong focus on community: It’s the ability to build communities that have helped fuel Discord’s growing popularity. As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started. How Does Discord Work? Like most online apps, Discord starts with a download. Just choose your device. I’m using my Windows laptop in my example, but it’s compatible with Android, iOS, Linux, and macOS. Once you’ve downloaded Discord, open the setup file to launch it. Discord will then go through any updates, and you might have to wait a couple of minutes for the interface to launch. Once it launches, you’ll get an overview of Discord’s latest features and updates. These include: Screenshare on mobile. Screenshare allows you to communicate, watch videos, and, of course, play games. You can also join voice calls. Improved inline replies. This means you can hit a message and reply to someone directly on your text channel. This aids conversation flows, and it’s of obvious benefit to businesses that want to respond to customer queries. “Krisp” noise cancellation. You know those annoying munching sounds you sometimes hear in the background …

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10 Useful Discord Bots for Online Communities

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If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go. What Are Discord Bots? Discord bots are one of the most useful features of the communication platform. They are AIs that marketers and business owners can use to perform a wide range of automated tasks on the server. Building a community is never easy, but doing it on Discord is a great way to provide people with a feeling of exclusivity. If you already have an audience, …

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5 Alternatives to Yahoo Groups

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Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups. Below, we’ll discuss our favorites so you can pick the best online group platforms for you. What Was Yahoo Groups Used For? Yahoo launched Groups in January 2001. Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. The platform soon became a popular host for vibrant online discussion boards. If you owned a …

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Create and Use Facebook Polls

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Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways to generate high engagement) Help you beat the newsfeed algorithm without ads Foster a strong sense of community around your brand In this post, you’ll learn all the different ways you can create polls on Facebook, how to use them effectively, and how polling your audience can help your business grow. How to Create Facebook Polls Gone are the days you could create a Facebook poll from your Newsfeed or timeline. At the moment, the only way you can share a poll is on a Facebook Group, a story, an event page, …

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How to Grow a Facebook Group

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Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged. Groups are built around common interests or goals, like cooking or running, but there are plenty of business-focused groups too. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. By the end, you’ll know more than most Facebook marketers about taking a Facebook Group from nothing to something spectacular. Let’s get started. Who is Your Facebook Group For? The first thing you need to figure out about your group …

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The Marketer’s Guide to Instagram

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As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand. Read on to learn the ins and outs of marketing on this popular app. What Is Instagram Marketing? Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. The platform offers marketers or businesses several avenues to connect with their desired audiences, including paid and non-paid options. Why Should Marketers Care About Instagram? While the platform hosts 32 percent of 25-to-34-year-olds, the photo-sharing app also hosts audiences of …

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How to Promote Your Podcast Through Paid Ads

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Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads. Here’s how to do it. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads …

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How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

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My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots? Facebook Messenger bots are a growing part of the marketing scene. It’s an exciting time to dive in and learn all about them. Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. The idea is this: if you’re the first one using a specific tactic or employing a particular tactic, you win. The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. …

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How To Build A Chatbot For E-commerce

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A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users. Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly. Chatbots leverage artificial intelligence more than any other technology , and can help you: Identify and nurture qualified leads Provide customer service and support Interact with past customers, including providing shipping and return information Gather feedback on the customer experience Recommend related products to increase sales If you are looking for a way to build a real …

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