A Guide to Instagram SEO With Search by Interest

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Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. Here’s the announcement from Adam Mosseri , head of Instagram, with a snapshot of how you can use this feature. Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags. Users can search for topics or by interest, just as you would on Google. How can you create content on Instagram that is optimized for users who are searching by interest? Using Instagram’s Searching by Interest Initially, to search for something on Instagram, users were limited to searching for hashtags or searching for account names. When you would type something into the search bar, a drop-down menu would appear with options for hashtags that accounts have used in their posts or in account names themselves. This is relatively limiting. Imagine that you wanted to search for inspiration for a project, or vacation photo ideas, or architecture, or any number of other ideas. Maybe you want to see how people are using a product, integrating a new trend, or wearing a certain kind of outfit. You could only find these things if you knew the hashtag that consumers were all using. Herein lies the problem: What about the posts where they forgot to use the hashtag? Or what if you don’t know about a specific hashtag and are missing out on lots of posts? Search by interest broadens your search horizons by allowing you to scout, in essence, the entire content of an Instagram post. Now when you type in a topic of interest, the results come up with a wider range of posts. Also, Instagram shows you other related topics and keeps you clicking, scrolling, and exploring more. Instagram SEO Benefits for Businesses This is great news for your business if you are using Instagram to get the word out about your brand. Here are just a few reasons you should be glad for the feature: A wider and bigger audience is going to be able to find your content, simply by …

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Twitter for SEO: How To Use Twitter to Boost Your Brand

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Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. Search engines actually use social signals from social media to rank your website. Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is. That’s crazy, right? If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform. That’s because Twitter lets you build a large following and …

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5 Alternatives to Google Plus for Your Local Business

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On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down? Google Plus was Google’s fourth attempt at building a social media network. Its predecessors included Google Buzz, Google Friend Connect, and Orkut. While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Why? For years, you had to have a Google Plus account to use features like Google Photos, Hangouts, and YouTube. …

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What is Passage Indexing & What Does it Mean for SEO?

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There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? Take a deep breath and ignore the doom and gloom. There’s good news: Passage indexing is not a huge Google update. It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If you noticed a considerable drop in traffic recently, I recommend using this guide to diagnose traffic drops using Google Analytics , but most likely, passage …

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8 Useful TikTok Marketing Tactics

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Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Why TikTok Marketing? Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool. Perhaps this is because they think the platform only has a “young” user base. However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30. The low business competition presents a massive opportunity because you can reach many …

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How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

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Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. I’m not the only one who has found success selling on Instagram by leveraging features, tools, and creating an awesome Instagram bio. Why Sell on Instagram? According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. At least half of all Instagram users use the platform every day. It’s worth noting that women are typically more likely to use Instagram than …

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What is Video Search and How Can it Help Your Business?

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Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

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How to Use Hashtags on YouTube

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Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of …

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A Comprehensive Guide to Pinterest SEO

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Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce . You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include: 72% say Pinterest inspires them to ship when they aren’t looking for anything. 70% discover new products on Pinterest. 90% say Pinterest …

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How to Boost Your SEO on DuckDuckGo

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When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. “But,” you think, “isn’t SEO the same no matter what search engine you’re dealing with?” Not quite. Here’s why alternative search engines like DuckDuckGo are worth your time, and what to do if you want to rank outside of Google. Are Alternative Search Engines like DuckDuckGo Worth the Effort? Yes, Google is the most significant player when it comes to search engines. According to Statista, Google has a whopping …

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10 Tips for Etsy SEO

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With a reported 3.68 million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility. While the topic of SEO generally focuses on search engine results pages (SERPs), similar strategies can be employed by the savvy Etsy store owner to ensure products and store listing manifest at the top of the e-commerce site’s search function. How Etsy Search Works The Etsy search function is engineered to …

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