How to Create an E-Commerce Business Plan

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If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. A lot of people make this process out to be more complicated than it needs to be. When you do it right, creating a business plan doesn’t have to be so difficult. In this guide, I’m breaking down step-by-step everything you need to know about creating a powerful e-commerce business plan. What is an E-Commerce Business Plan? Have you ever thought about something you wanted to accomplish in your business? You’d likely jot down a few lines discussing strategies, costs, and methods behind the steps you would take to achieve those goals. If you’ve ever done that, you’ve created a basic business plan, and there isn’t too much more to it than that. An e-commerce business plan is a strategy for how your business will work, …

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Chatbot Strategy: How to Improve Your Marketing With Bots

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Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast. Natasha is a chat marketing expert and co-founder of School of Bots, the leading […] The post Chatbot Strategy: How to Improve Your Marketing With Bots appeared first on Social Media Marketing | Social Media Examiner .

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2 essential questions to ask if you want to be a better leader

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“Knowing how the other side thinks is the most effective way to solidify your own line of thought.” In 2017, after nearly a decade spent building Uber into a household brand, Travis Kalanick yielded to pressure from investors who demanded that he step down as CEO. Shortly before offering his resignation, the scandal-plagued founder issued a statement: “For the first time I’ve been willing to admit that I need leadership help.” Read Full Story

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Announcing: The MozCon Virtual 2021 Initial Agenda

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Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!) Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home. Not your typical marketing conference Get connected Meet fellow …

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Zoom’s founder on how it beat the competition

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Zoom has become essential for our new reality of work and school from home. Here’s how founder Eric Yuan created the platform that quickly rose above the competition. Startup stories are usually told in one of two ways. The first: an entrepreneur is struck by sudden inspiration. There’s a montage of the founder scribbling ideas on a whiteboard and shaking hands with investors, and then boom —the founder stands triumphantly with confetti falling around them at Nasdaq. The second: a struggling entrepreneur eats Ramen noodles in their garage, works long and tedious hours, makes awful hires and questionable decisions, until ultimately, the company crashes and burns. Read Full Story

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Dear VCs: COVID-19 isn’t an excuse to backslide on gender equality

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The CEO of All Raise says venture investors mustn’t fall back on old habits that historically have excluded women and people of color. As CEO of All Raise, a two-year-old nonprofit formed to accelerate the success of female founders and funders, I have spent a lot of time over the last few days speaking with female founders in the network. My advice to them has been blunt: If you can, pause your fundraising efforts unless you are getting a fair deal. You have one shot of getting on the right footing with an investor. This is sound advice, but it still pains me to give it. Because I know the odds are already stacked against female founders when it comes to fundraising. Read Full Story

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The Evolution of SEO [Video Presentation]

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Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor's Note : Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here ! Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it's wonderful to be with all of you here today. I'm Rob Ousbey from Moz. Real quick, I was going to share my screen here and say that my gift to you for coming to the session today is this link . This won't just get you a free month of Moz …

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