A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. At least that’s what I’ve heard at the IAB ALM and CTV Roundtable conferences that I attended this year as SmartyAds CEO and Spearad CRO. As a CEO, I’m supposed to be the front runner of all transformations in ad tech and martech. What I’ve recently learned was an eye-opening revelation: Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders to their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. The importance of video marketing Before you start an advertising campaign, you should keep in mind that by 2022, 82% of internet traffic will be driven by video. The impact of video rises as people embrace Ultra-High-Definition (UHD) or 4K video streaming. The introduction of the 5G standard already sped up video rendering and streamlines VR and AR video experiences in China. What’s the result of this? If last year (2019) people watched videos 84 minutes per day on average, by the end of 2020, this number will jump to 100 minutes per day . By 2022, the number of videos streamed on the internet per second will climb to one million. How users consume video content: (According to the 2020 stats ) 78% watch video s every week. 55% watch videos every day. 72% of …

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How to Advertise on VOD Platforms

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With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. The term can include offerings from private companies like Netflix and Hulu, as well as those that aren’t pay-to-pay , like YouTube. There are two common types of VOD you’ve likely interacted with: Subscription VOD: Also known as SVOD, access to these videos comes with a subscription rate. Again, think Netflix or Hulu. Essentially this is any streaming platform involving an annual, monthly, or some other subscription rate. Transactional VOD: While SVOD offers users unlimited library access for the subscription fee as mentioned above, TVOD …

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What is Programmatic Buying For PPC?

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Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business? What does it even mean? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. What Is Programmatic Buying? Previously, buying ads was a long and arduous process. Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. This meant a lot of back and forth and follow-ups across multiple parties. It was costly in most cases and, worse, inefficient. The rise of programmatic advertising has sped up the …

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How to Run Pandora Music Ads

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Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality. How Do Pandora Ads Work? Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora’s three main ad types are: Pandora contents ads Pandora visual ads Pandora audio ads Pandora Music Content Ads This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. In short, content ads are all about bringing …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Monetize Your Website Without Destroying Your User Experience

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If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great site, and there’s nothing better than turning all that hard work into cash. But monetizing your site isn’t as easy as it might seem at first. To get the most out of it, you’ll need to utilize some solid strategies. Strategies for Monetizing Traffic to Your Website There are a lot of ways to monetize your website. I’ll explain a few of the most common ones below. But first, let’s talk about traffic: The More Traffic You Have, the Easier It Will Be to Monetize Your Site. Some of the common ways to monetize a website (like running ads) won’t necessarily be worth it until you have a certain amount of traffic. There are still ways you can monetize a …

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Content Marketing in 2021 and Beyond

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Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox. People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best: We need to stop interrupting what people are interested in and be what people are interested in. That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x …

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How to Choose The Right Facebook Ad Agency

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Facebook isn’t going anywhere, anytime soon. With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success. This also translates to several other advantages that you may not be familiar with: Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on 12 ads per month. Facebook users watch around 100 million hours of video a day. Plus, nearly 70 million businesses have a Facebook page, which sheds ample light on its importance in today’s world. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. With such excellent stats, converting visitors into customers should be easy, right? Wrong. You see, there can be various reasons why your Facebook ads don’t convert . One of …

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How to Use Events to Optimize Your Facebook And Google Ads

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Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience . And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form, as opposed to a form …

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What Data Can You Pull From Cookie Tracking?

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To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. Sounds innocent, right? Yet cookies, for all of their sweet-sounding simplicity, have recently come under fire. With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. This is just one of the latest legal issues facing online marketers today. Cookies are small text files that collect bits of data about users as they browse the web. Individually, cookies do not track data about who you are as a person; they simply give information about your web browser and trends. But, when bundled with other relevant cookies, they can be used to create an online “persona” that can predict behaviors and seek out trends in browsing. This tactic has been dubbed behavioral advertising , and while it offers marketers incredible insights into consumer habits, it can be problematic …

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The impact of native advertising across the consumer journey

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30-second summary: As native advertising becomes industry table stakes, recognition of its value as a full-funnel strategy increases exponentially. Research indicates native advertising impacts purchase decisioning more than standard display tactics. Nativo’s exclusive Native Article format centers on a “click-in” approach that facilitates a seamless user experience, keeping consumers actively engaged on a publisher’s site. When native advertising appeared on the scene in 2011, it posed an important question: Why not create an advertising experience consumers enjoy? Since then, native advertising has evolved from a consumer engagement tactic to a powerful tool that influences behavior across the decision-making process. With marketers devoting almost two-thirds of their display budgets to native ads in 2020 according to a 2019 eMarketer study , native ads will be an essential tool for marketers’ in the decade to come. Nativo commissioned Comscore to assess how native advertising and Nativo’s exclusive format, Native Article, influence purchasing …

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