A Comprehensive Guide to Pinterest SEO

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Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce . You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include: 72% say Pinterest inspires them to ship when they aren’t looking for anything. 70% discover new products on Pinterest. 90% say Pinterest helps them decide what to buy. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. 59% use Pinterest to find more information about their purchases. With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO. How Does Pinterest’s Search Algorithm Work? Let’s get back to the basics. As a Pinterest user, you can save or “pin” any image you find online. By creating different boards and categorizing your collections, you can compile and streamline the topics you care about. Most images, when pinned, are linked to the original websites they’re from. Say you’re looking for a new pizza recipe. You can easily search for that phrase on Pinterest and sort through many pizza recipe images and options. Once you select the one you want, you can save it to your own board, making it visible to your followers. How does Pinterest know what content to serve up when you search for something? There are four main factors that influence search results: domain quality pin quality pinner quality topic relevance What does each of these mean? Domain quality refers to what Pinterest deems to be your website’s quality. Pinterest knows how many items were pinned from your site. Be sure to pin consistently, enable rich pins on your account, and create high-quality content that garners engagement. Pinterest determines pin quality by its freshness, popularity, and the …

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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How Pinterest Story Pins Can Improve Your Marketing

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Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your audience and gain more exposure for your brand. Story Pins allow you to offer more value to your followers, inspire action, and, more importantly, drive traffic to your website. This new feature will soon be commonplace on the platform, so here are some tips to help you get the most out of Pinterest Story Pins. What Are Pinterest Story Pins? Story Pins are the latest feature from Pinterest that allows brands to create …

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5 SEO Tips For Bonanza E-Commerce Sellers

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As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO . Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy . This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? As a …

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How Does Google Keen Compare to Pinterest?

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Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.” As you add search terms and curate content, Keen uses AI and machine learning to suggest only the content you’d really be interested in, so you can focus only on the projects that matter to …

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The 10 Most Important SEO Tips You Need to Know

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A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. With so many SEO techniques , it’s become almost impossible to determine which ones to stick to and which you can safely ignore. Is link building a thing of the past? Should you devote your time and energy to on-page SEO ? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect? And, seriously, what are the truly best SEO tips that’ll lead to results? …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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25 Social Media Tools That Experts Use to Streamline Their Marketing

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With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place. Consider this: 60 percent of company mentions on Twitter occur when you aren’t in the office. 64 percent of consumers expect real-time responses from brands they mention on social media. 40 percent of users expect brands to respond within the first hour of reaching out , and 79 percent expect a response within 24 hours. 54 percent of people on social media use it to research products . How can you keep up with your Twitter account when you haven’t even checked …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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