Where is the CMO Exerting the Most Influence?

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The role marketing plays within an organization is not the same as it used to be, and by extension, the role of CMO has changed as well. So, what does the role of CMO look like and in which areas do CMOs have the most influence? Here’s what a survey of 400 CMOs by The… Read More » The post Where is the CMO Exerting the Most Influence? appeared first on Marketing Charts .

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Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO?

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Half (51%) of IT executives think that the CMO role could be replaced with another role in the next 2 years, according to a recent report [download page] from Infosys. In the pre-pandemic survey of 750 senior-level executives fielded in early 2020, respondents in both marketing and IT were asked to share their views on… Read More » The post Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO? appeared first on Marketing Charts .

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These Are Marketers’ Top Organizational Priorities Right Now

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This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO Council members surveyed say that one of their top organizational development… Read More » The post These Are Marketers’ Top Organizational Priorities Right Now appeared first on Marketing Charts .

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