CMO is calling on Australia’s senior marketing fraternity to participate in our annual ​State of the CMO​ research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.

Marketing grew in importance during the COVID-19 pandemic, according to the latest Covid-19 and the State of Marketing CMO survey.

Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report.

The role marketing plays within an organization is not the same as it used to be, and by extension, the role of CMO has changed as well. So, what does the role of CMO look like and in which areas do CMOs have the most influence? Here’s what a survey of 400 CMOs by The… Read More » The post Where is the CMO Exerting the Most Influence? appeared first on Marketing Charts .

Half (51%) of IT executives think that the CMO role could be replaced with another role in the next 2 years, according to a recent report [download page] from Infosys. In the pre-pandemic survey of 750 senior-level executives fielded in early 2020, respondents in both marketing and IT were asked to share their views on… Read More » The post Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO? appeared first on Marketing Charts .

Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders. Read the full article at MarketingProfs

This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO Council members surveyed say that one of their top organizational development… Read More » The post These Are Marketers’ Top Organizational Priorities Right Now appeared first on Marketing Charts .

The cliche that marketing and finance are focused on different objectives and fundamentally incompatible has past its due date, according to John Batistich.

Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the CMO Council and Deloitte. Read the full article at MarketingProfs

RM Williams marketing chief, Mathew Hayward, has officially called time on his tenure with the iconic Australian boot maker after more than four years.