A Beginner’s Guide to Google Search Console

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Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that provides a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google. It is a powerful, but complex, tool. Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools, including a rebranding as Google Search Console. We’ve updated this guide to include how to set up Google Search Console, what data you’ll find about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings. How to Set Up Google Search Console If you haven’t already, the first thing you will need to do is set up your website with Google Search Console. To do this, visit the Search Console website , sign in with your Google Account – preferably the one you are already using for Google Analytics. Click the Add Property button in the upper left corner, and you’ll see this dialogue box: Select the URL prefix, as it gives you more options for verification. Next, you will have to verify this site as yours. Previously, this involved having to embed code into your website header or upload an HTML file to your web server. Now, if you already have Google Analytics, it will automatically verify your site for you and you will see this: If this doesn’t work for you, use one of these other options for verification. Once your site is verified, you will want to submit a sitemap if you have one available. This is a simple XML file that will tell Google Search Console what pages you have on your website If you have one already, you can usually find it by typing in http://yourdomain.com/sitemap.xml to see it in your browser. To create a sitemap if you don’t already have one, you can use online tools like XML Sitemaps . If you are running a website on your own domain using WordPress, you can install the Google XML Sitemaps plugin . …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

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When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. Low effort. Big wins. That’s where I like to be. And, thankfully, there are some SEO techniques that deliver high value for low effort. I want to share with you one of those techniques — creating an XML sitemap. Now before you run away after reading the term “XML sitemap,” let me give you some good news. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. And, really, it’s not that “technical” either. In fact, in just a few minutes you could create a really good XML sitemap. You don’t have to know how to code. You …

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How to Get More Traffic Using Bing Analytics

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It’s easy to forget that Google isn’t the only search engine. Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches . But you should also look beyond Google when it comes to driving traffic to your site. Take Bing, for instance. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Combined, that’s just shy of 5%. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics . It’s the tool we rely on to track and analyze our traffic. So you’d assume Bing would have a direct equivalent, but that’s not the …

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

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Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible . Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and …

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Crawled — Currently Not Indexed: A Coverage Status Guide

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Posted by cml63 Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site owners inquiring about its meaning. One of the benefits of working at an agency is being able to get in front of a lot of data, and because we’ve seen this message across multiple accounts, we’ve begun to pick up on trends from reported URLs. Google’s definition Let’s start …

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How to Utilize Google Cache Websites

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When you think about Google cache, what comes to mind? That thing you clear out when our computer is running slow? Cache can actually be a useful SEO tool to catch a glimpse of what Google wants you to do. In this guide, we’ll go through some of the best ways to use Google cache to track competitors and help you potentially rise in the SERPs . What Is Google Cache? Google cached pages are HTML backups of the content on a page taken at a certain point in time. This information is stored on a server and can be retrieved later for various purposes. Periodically, Google crawls sites and takes snapshots of the site at that point. They’ll ind ex so they can refer back later to see what has changed since then. Google also provides the date and time of that snapshot. If you’re dealing with underperforming pages …

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How to Find and Fix 404 Errors

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Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404 errors needs to be a priority. In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them. What Is a 404 Error? A 404 error is a code that indicates a requested page cannot be found. Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories: 100-199 are informational responses 200-299 are success responses 300-399 denote redirects 400-499 …

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Why You’re Not Ranking on Google (And How to Fix It)

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Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people who lose are the people who think that SEO is just that simple . Fortunately, you know better. That’s why you’re here, after all. To illustrate my point, I typed “how to win at everything you do” into Google. How many results came up? Over 39 million. That’s a lot of action surrounding a silly keyword. Now, how many results actually show on the first page and have a reasonable chance of getting clicked? Ten results. That’s it. That means you can’t afford to not land on that first page. Putting in a ton of …

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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

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There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest . This way, you know exactly what to do, even if you have never done any SEO. Here we go… Step #1: Create a project Head over to the Ubersuggest dashboard and register for a free account. Once you do that, I want you to click on “Add Your First Project.” Next, add your URL and the name of your website. Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If …

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Why Removing Outdated Content Could Save Your Site

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Deleting outdated content on your website can’t be good for its health, right? Don’t be so sure. Google cares just as much about the quality of the content you created years ago as it does about that new article you’re about to publish. Seriously. Reviving old content can boost rankings. So can removing outdated content. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring the content is as accurate as possible. Let’s go over how to remove outdated content from your website and search engines safely — and why it is crucial to the health of your website and overall digital marketing strategy. What Is Outdated Content? Outdated content is any page on your website that is inaccurate, lacks value, or doesn’t reflect your current brand positioning . Here are a few examples: Discontinued product or service pages Outdated advice Time-sensitive content, like a …

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