Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders

{ object.primary_image.title }}

Close to half (47%) of marketing leaders say that when it comes to developing impactful and effective content, having the budget to develop high-quality content at scale is among their top-3 challenges, making this the most widely cited obstacle, per a recent report [download page] from the CMO Council and Rock Content. Furthermore, when asked… Read More » The post Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders appeared first on Marketing Charts .

More

The B2B content that can help your sales team close

{ object.primary_image.title }}

30-second summary: The driving force behind many B2B marketing initiatives is content creation, but all content is not equal. Some content types are better for closing the deal than others. Tying content to specific stages of the buying cycle has been shown to increase b2B buyer engagement and lead to more deals. B2B buying groups spend most of their time researching new solutions independently. They use content to help facilitate this process. By creating content that matches different needs on the buying cycle, B2B marketers can help guide buyers in their increasingly self-guided buying process. Marketers who understand the job inherent in the buying funnel are in a better position to create content that helps buyers complete them. B2B marketing teams are juggling a million balls, with responsibilities that include driving demand gen and awareness through outbound marketing, creating compelling messaging for their company’s unique audience (not to mention defining …

More

Wake up call for content marketers, COVID-19 is still here

{ object.primary_image.title }}

30-second summary: 94%of content marketers think they succeeded in adopting their content marketing strategy to the COVID-19 pandemic Only 25% think that the COVID-19 outbreak had a major impact on their marketing strategy. A Minor 15% of feel the pandemic will have a major long-term impact on their organization’s overall marketing success. Global content marketing is projected to decline 1.9% in 2020. Overall, marketing professionals tend to be overconfident and downplay the impact of this global crisis. Self-deception is defined by Wikipedia as “a process of denying or rationalizing away the relevance, significance, or importance of opposing evidence and logical argument. Self-deception involves convincing oneself of a truth (or lack of truth) so that one does not reveal any self-knowledge of the deception.” Savvy B2B marketers often have the reputation of being able to praise the products and services they are pushing regardless of their real value. But these days …

More

Manufacturing Content Marketers Turn to Video

{ object.primary_image.title }}

Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according to a recent report [pdf] from Content Marketing Institute (CMI), MarketingProfs and GlobalSpec The report outlines a range of content and channel benchmarks among this segment of marketers over the past year. Among the 110 manufacturing marketers… Read More » The post Manufacturing Content Marketers Turn to Video appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18232, ajax_url='/api/hit/ajax/', hits='4')