‘Modern living is tough’: Toms founder launches a wellness kit inspired by his own struggles

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Burnt out from building a $600 million business, Blake Mycoskie is ready to share what he learned on the path back to health. But is the self-care industrial complex ready to turn off its smartphone? If you’ve ever downloaded an app to keep track of your well-being, welcome to the club. There are more than 250,000 mobile health and fitness apps on the market. Unfortunately, according to a recent survey out of Bond University, there’s not much evidence that they get results. Past research has found that about one-third of people give up on fitness trackers within six months. Read Full Story

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Fitbit data shows we’re sleeping better during the COVID-19 lockdown

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Data from fitness and sleep trackers shows that the duration and quality of many people’s sleep has improved during the coronavirus crisis—likely because we no longer need to commute. Americans don’t typically sleep well. One large survey showed that people get a full, uninterrupted night of sleep on only about one out of four nights. During this anxious time, you might think the problem would get worse. But data from sleep-tracking apps and wearables suggests something different. Many people are actually getting more, better-quality sleep during our new stay-at-home lives. Read Full Story

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The Apple Watch’s new sleep tracking changed how I think about sleep

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Unlike its competitors, Apple has decided not to overload users with data. Instead, its Sleep app in watchOS 7 focuses on creating a better bedtime ritual. When the Apple Watch was new, Apple decided to market it as a fitness device. But it’s increasingly become a more general personal-wellness device with the addition of features like deep breathing, fall detection, and an electrocardiogram function. And now it’s able to track one of the most important elements of health: sleep. Read Full Story

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4 things your company can do now to be ready for the future of work

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Companies that are quickly moving away from business as usual and adopting new practices to attract, engage, and retain their workforce are coming out on top. The past few months have arguably been some of the most challenging times in many of our lives. From navigating a global pandemic that’s impacted the health and well-being of people around the world to the racial injustices that have been brought to life from the killings of Ahmaud Arbery, Breonna Taylor, and George Floyd, many companies are struggling to find the right thing to do or say. Read Full Story

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These 3 tools could help assess your risk of getting COVID-19

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David Bowen, the former health policy director for the Senate Committee on Health, advised on the 9/11 terrorist attacks as well as on the SARS epidemic and other disease challenges. Here’s his advice on how technology can help us mitigate the risks of COVID-19. As the country fitfully reopens, many of the crucial decisions about risk in this pandemic move from the national to the personal. All of us face previously simple decisions that now have life-or-death consequences. Do I go out to eat? Do I visit Nana in the nursing home? Do I send my kids to school? We must answer these questions, not only individually, but also for our circle of family and friends who may have different risks. Read Full Story

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First it was Aunt Jemima and Uncle Ben, now Cream of Wheat is reviewing its mascot

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Parent company B&G Foods says it’s initiated a review of its packaging featuring an illustration of a Black cook. As a rule, brands and marketers rarely choose to take risks. Typically this is limited to types of goofy humor, or the variety of music used in ads, or—as we’ve seen during the pandemic—just the sheer amount of soft piano that can fit in a 30-second spot. But this low-risk tolerance is particularly evident when it comes to social issues. Yes, there are the companies that do lead out front, whether it’s supporting Pride, Black Lives Matter, or staying home during a global health crisis. And it’s these few that set the tone for the rest to feel comfortable following. Read Full Story

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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