Brands, Properties Face A Projected $10B Gap In Sponsorship Value

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With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this value, according to survey data from IEG. Earlier projections from the Winterberry Group estimated… Read More » The post Brands, Properties Face A Projected $10B Gap In Sponsorship Value appeared first on Marketing Charts .

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This startup gives renters a financial stake in their apartments

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The average young person will spend more than $200,000 on rent, without the benefits of owning property. Now, Rhove reimagines renters as stakeholders to help them build wealth. When someone rents an apartment in a new complex in Columbus, Ohio, they can now also get a financial stake in the building. The property is the first to partner with Rhove , a startup that wants to help shrink the wealth gap between renters and homeowners by offering “rentership,” an asset that grows with the value of the property. Read Full Story

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How to Create an Engaging Value Proposition

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Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers what they can expect to gain by doing business with you. What is a Value Proposition? A value proposition answers the question, “What makes your organization special?” For example, Facebook’s value proposition is a simple one: “Connect with your friends and the world around you on Facebook.” Facebook’s answer to “What makes your organization special” is “we can connect you to anyone, anywhere.” Think of it like this: Why should a customer pay attention to your brand in the first place? That’s where you should start when developing your value proposition. A good …

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How to Sell Products on Facebook Marketplace

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You’ve heard about diversifying your income streams, but what about your e-commerce sales channels? If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. It’s a simple, easy, cost-effective way to hit the ground running and increase your sales: It’s free to use. It comes with a built-in audience of 800 million monthly users . You don’t need a website to sell. And you can create listings on the go with the Facebook app. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products . 30% of consumers would purchase via Facebook . 1 in 4 business owners sells through Facebook. You’re leaving money on the table and missing out on a competitive edge. In this post, we are going to dig deep …

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This indoor gardening system brought homegrown veggies (and zen) to my New York apartment

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The Rise hydroponic gardening system is an easy, fun way to start a veggie garden just about anywhere. Years ago, I spent a summer growing food and living off the grid. That summer taught me so much about the value of gardening that I have kept it up as a hobby for well over a decade. Hobbies are an important way to cultivate joy and self-worth, while perhaps cultivating a little lettuce. These days, I’m more connected than I used to be—even the lights in my home are smart. So, the Rise Garden appealed to me for the way it brought an old past time into my modern, New York City apartment life. Read Full Story

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