8 questions to ask before replatforming your ecommerce ecosystem

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30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. The initial three questions focus on determining where your company stands right now in term customer expectations and your current CX capabilities. The next three questions consider that you’ve selected your platform and signed the contract. They address the realities of the contract-to-development process. The final two questions address what’s involved with designing and launching your website and are important questions that help you consider if now is the right time to replatform. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming. A recent white paper by Capgemini, a global technology consultancy that specializes in digital customer experience (CX), reviews eight important questions that retailers need to address before replatforming their commerce solution. The white paper, Eight Questions to Ask Before Migrating to a New Commerce Platform covers important replatforming considerations which include assessing your customers’ current CX expectations to determining the current state of your product catalog to evaluating which platform is the right fit for your business. In this post, we’ll provide an overview of each question from the white paper. Content produced in collaboration with Capgemini . The customer experience audit According to Forrester, 70% of global business and technology decision makers listed improving CX as a high priority over the next twelve months. Replatforming your commerce infrastructure is an important step retailers can take to improve the consumer shopping experience, but it’s also time consuming and expensive. That’s why thinking through each step of your replatforming journey is critical. The initial steps should focus on determining where your company stands right now in terms of customer expectations and your current CX capabilities. Question #1: What type of experience do your customers expect? This question is one of a series of questions you should be asking yourself about the nature of your existing CX infrastructure and what your customers expect from their shopping experience. As you explore the answer to this, you should gain an understanding of what your competitors are doing and how your website compares to theirs. Additional questions to ask yourself during this phase of the CX audit include: What aspects of your website do customers interact with the most, what functionalities do your competitors offer on their websites, and what back-end systems will you need to integrate with for ERP …

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The 6 Best Ecommerce Marketing Companies of 2020

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Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. 1. NP Digital – Best for Maximizing ROI NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from …

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How to Choose The Right Ecommerce Agency

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As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista , user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. Here’s what you need to choose the right ecommerce agency. Know Your Goals and Desired Outcomes With ecommerce, the goals and desired outcomes are pretty straightforward. You need to sell products to make money. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. Here are a few simple goals you can use as a starting point with your agency. Increase …

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The Best Website Builders (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success. And to build a great site, you need a great web builder. Assuming of course you are like the vast majority of people with no technical skills. If you do have skills, what are you doing here? Get building! But fret not. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the …

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How Citi Commercial Cards is using conversational AI to improve CX

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30-second summary: Citi recently engaged with Interactions, a provider of intelligent virtual assistants (IVAs) to implement a pilot program that utilizes a virtual agent with the goal of improving CX in their Commercial Cards division. Citi’s commercial clients were receptive to utilizing technology that reduced the need for card holders to speak with a representative for routine issues that could be effectively addressed digitally. A cross functional team at Citi evaluated AI chatbot provider, Interactions. Citi’s product, technology, operations and customer service teams worked closely with resources at Interactions to implement the tool. From the selection process for Interactions through the first live test call, the onboarding process took about 11 months. Currently the chatbot initiative is still a pilot program that addresses five simple issues with an automated agent. A key part of Citi’s CX strategy was to notify clients before rolling out the pilot program. Since the pilot …

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How to craft a winning SEO proposal and avoid getting a silent ‘No’

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Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled. Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project. She …

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Contact Us Page Tips: Move From Blah to Yeah!

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A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects. That stops today. I’ll share a step-by-step plan you can follow to strategize and revise this lowly web page. And I’ll use plenty of examples to spark your creativity. Let’s get started. What Is a Contact Us Page? Think of a Contact Us page as a sort of digital business card. Sure, it’s short and concise. But if someone wants to reach out to you, they’ll use this page to do so. Contact Us …

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How would an SEO agency be built today? Part 2: Current business model(s)

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There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

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How to Choose The Right Facebook Ad Agency

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Facebook isn’t going anywhere, anytime soon. With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success. This also translates to several other advantages that you may not be familiar with: Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on 12 ads per month. Facebook users watch around 100 million hours of video a day. Plus, nearly 70 million businesses have a Facebook page, which sheds ample light on its importance in today’s world. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. With such excellent stats, converting visitors into customers should be easy, right? Wrong. You see, there can be various reasons why your Facebook ads don’t convert . One of …

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

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Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. “Near me” searches also rose by 500% in recent years. These include searches like “car dealerships near me” and “wedding dresses near me.” Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for …

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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