7 Instagram Contest Ideas to Grow Brand Awareness

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Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. We’ll also dive into some of the best practices to keep in mind when running your contests. By the end, you’ll know how to run a successful Instagram contest that will bring your business the attention it deserves. Why Instagram Contests Are a Good Idea There are other ways to get more Instagram followers, of course, but few other methods can increase your follower numbers so quickly, and with such minimal effort. Not only that: Instagram contests can also help you achieve more engagement . Posts that are related to Instagram contests tend to earn roughly 64x more comments and 3.5x more likes when compared to ‘normal’ content. On top of that, 91% of the posts that have achieved 1,000+ comments are contests. All of these stats show that running Instagram contests is one of the best ways to improve brand awareness . If you’re worried about being stuck in a cycle of constantly churning out contests, all in the name of boosting brand awareness, don’t worry; you don’t need to continuously run contests to reap the benefits that good Instagram contest ideas can offer. That’s because you’ll notice a trickle-down effect on the rest of your normal content as a result of running contests. People will feel a greater affinity toward your brand due to the goodwill you’ve generated with your contests. As a result, they’ll be more likely to share and engage with your normal content. Plus, because contests generate more followers, there will naturally be more people exposed to your content. This increases the likelihood that share and engagement levels will be higher than ‘pre-contest levels. Best Practices for Running Contests on Instagram Before you run your first contest, you need to be aware of some important best practices. Failure to follow some of these best practices could mean that you’re going against the rules of Instagram. It could also lead to your contest producing lackluster results, which can amount to a lot of wasted effort. What are these best practices? The first is to make sure that you write …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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The Trade Offs of Buying Instagram Followers

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Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!” “Pay only $5 for 500 followers.” “Increase your Instagram following by 25% at shockingly low rates!“ See? Tempting. But let us warn you – don’t give in . These shortcuts are never worth it. More so, because the Instagram algorithm is updated regularly to weed out low-quality and fake accounts and interactions. Plus, the results are hollow, scammy, and… mortifyingly obvious. In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically. So, let’s get started! How People “Think” Buying Instagram Followers Will Help Them? Buying Instagram followers is usually done in two ways, each having different …

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How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

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Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. I’m not the only one who has found success selling on Instagram by leveraging features, tools, and creating an awesome Instagram bio. Why Sell on Instagram? According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. At least half of all Instagram users use the platform every day. It’s worth noting that women are typically more likely to use Instagram than …

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The Marketer’s Guide to Instagram

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As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand. Read on to learn the ins and outs of marketing on this popular app. What Is Instagram Marketing? Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. The platform offers marketers or businesses several avenues to connect with their desired audiences, including paid and non-paid options. Why Should Marketers Care About Instagram? While the platform hosts 32 percent of 25-to-34-year-olds, the photo-sharing app also hosts audiences of …

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A Guide to Instagram SEO With Search by Interest

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Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. Here’s the announcement from Adam Mosseri , head of Instagram, with a snapshot of how you can use this feature. Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags. Users can search for topics or by interest, just as you would on Google. How can you create content on Instagram that is optimized for users who are searching by interest? Using Instagram’s Searching by Interest Initially, to search for something on …

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How to Use Hashtags on YouTube

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Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of …

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10 Small Business Examples of the Best Instagram Bios

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Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users . If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales . To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them. Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. We’ll also include tips for crafting a strong bio and what must-haves to include on your company account. 10 of the Best Instagram Bios for Small Businesses Here are several small-business Instagram bios that hit the mark and why. We’ve also included takeaways you can use for your own company. 1. Ellevest Ellevest is …

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Best Social Media WordPress Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin. These tools make it easy for website visitors to share your content via social media and ultimately drive more traffic to your website. You can even use these plugins to get more followers on social media. But with dozens of social media WordPress plugins to choose from, finding the right one for you and your website can feel like a daunting task. Whether you’re running a business website, small personal blog, or something in between, I’ve narrowed down and reviewed the best …

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How to Use Instagram Filters in Paid Social Media Campaigns

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One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors …

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8 Useful TikTok Marketing Tactics

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Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Why TikTok Marketing? Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool. Perhaps this is because they think the platform only has a “young” user base. However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30. The low business competition presents a massive opportunity because you can reach many …

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