7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data

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Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%) marketing executives agree to the same extent, per a survey [download page] of 2,000 US adults and 500 marketing executives by Braze. C-suite marketing executives are more apt to agree that it’s very important to… Read More » The post 7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data appeared first on Marketing Charts .

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2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

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About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6 in 10 agreed that in today’s world,… Read More » The post 2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies appeared first on Marketing Charts .

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More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads

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More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a personalized ad, so it’s no wonder that brands and advertisers want to make the most of this marketing strategy. In the survey of… Read More » The post More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads appeared first on Marketing Charts .

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CCPA and customer outreach: What marketing experts need to know

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30-second summary: Consumer data is vital to marketers, and CCPA will change the way that data is collected, analyzed, and stored. Go beyond a privacy policy: Your organization should have a comprehensive privacy policy already in place (and publicly accessible), but under CCPA, you must alert users of their data privacy rights at the point at which you collect their personal information. Only collect the information you really need: With American consumers already highly wary of companies collecting their personal data, your organization should do everything possible to engender trust. If you need to gather personal data from users, you should do so, but don’t ask for information for which you don’t have an immediate, clear use. Have a plan for VCRs or personal data requests: Once CCPA goes into effect at the beginning of 2020, Californians will be able to submit requests to access or delete their personal data …

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About Half of Global Consumers Expect Financial Benefits in Exchange for Their Data

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Consumers are apt to believe that companies are more likely than they are to benefit from the collection and usage of data. That hasn’t necessarily stopped consumers from sharing their data, though many expect financial rewards in the future. In fact some 47% of global consumers agree that, in the future, they will receive financial… Read More » The post About Half of Global Consumers Expect Financial Benefits in Exchange for Their Data appeared first on Marketing Charts .

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8 in 10 Adults Report Paying for At Least One Subscription Service

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Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more services. That’s according to a survey of more than 1,000 US consumers conducted by InMyArea.com. Five of the top 10 subscriptions… Read More » The post 8 in 10 Adults Report Paying for At Least One Subscription Service appeared first on Marketing Charts .

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Health network shows that yes, personalization is a thing — and it works

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Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks to HIPAA regulations. “We pride ourselves on offering convenient access to healthcare services where and when patients need them — in hospitals, health pavilions and doctor’s offices, as well as workplaces, schools and homes,” said Debbie Kenemer, executive director of digital marketing at Community Health Network. “Our digital properties have to be equally focused on our patients and their needs.” Community Health Network is the largest Indiana network of primary care physicians, managing over 200 sites of care and affiliates throughout Central Indiana. The network’s continuum of care also integrates hundreds of physicians, specialty and acute care hospitals, surgery centers, home care services, behavioral health and employer health services. Serving personalized content to patients — and keep up with HIPAA …

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Agencies’ Planning Function Grows in Importance During Pandemic

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The majority of strategists agree (27%) or strongly agree (68%) that clients need strategists more in a time of uncertainty. The COVID-19 pandemic certainly qualifies as one of those times… Here’s what a global survey [subscription required] of agency strategists from WARC reveals about what the future holds for their function. Some 7 in 10… Read More » The post Agencies’ Planning Function Grows in Importance During Pandemic appeared first on Marketing Charts .

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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The 6 Best Digital Marketing Companies of 2020

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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. But, it’s not always easy to find those experts when you need them. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Then, we’re going to talk about what …

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2 in 3 Americans Believe Boycotts Are Effective

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Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity. New data from YouGov shows that half of US adults have ceased buying goods or services in protest… Read More » The post 2 in 3 Americans Believe Boycotts Are Effective appeared first on Marketing Charts .

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