7 expert tips to live-stream like a pro—and boost customer engagement

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A live-streaming service CEO lays out the do’s and don’ts of elevating your brand with the rapidly growing marketing tool. As lockdowns and social distancing disrupted business as usual, many companies searching for new revenue streams and opportunities for customer engagement tried their hands at live-streaming for the first time, fueling 45% growth in the sector between March and April. Read Full Story

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How to Use Facebook Live Producer to Go Live From the Desktop

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Want to live-stream on Facebook? Wondering how to go live without third-party tools? In this article, you’ll discover how to set up a live stream with Facebook Live Producer. You’ll learn how to activate valuable features that improve engagement and live-stream management, and find out how to customize the thumbnail for your Facebook live video. […] The post How to Use Facebook Live Producer to Go Live From the Desktop appeared first on Social Media Examiner | Social Media Marketing .

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How to Engage Your Audience with Live Streaming

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Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

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10 Alternatives to Google Hangouts on Air

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Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark. Google Play Music, Google Glass, and now Google Hangouts on Air have been retired, which may come as a surprise to users who relied on these products. Don’t worry, though—it’s not all bad news! While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. What Was Google Hangouts on Air? Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. At the …

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How brands can fill the ‘experience void’ while customers are stuck at home

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Akin to previous crises, this period of uncertainty provides a chance at reinvention. For brands, this means defining or reemphasizing your value to customers looking to be engaged. Three months into the coronavirus crisis, isolation has taken its toll. In addition to the direct impact of the virus, people are grappling with a loss of connection. With many social gatherings and events on hold for the foreseeable future, we’ve had to seek out new ways to connect—from Zoom calls and video chats to live-streamed events. Somehow, though, these virtual interactions still feel like a poor proxy for what we earn in each other’s company. Read Full Story

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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AT&T is whittling down its confusing live TV streaming packages

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AT&T TV Now is going away, but AT&T TV lives on. AT&T is winding down its AT&T TV Now live streaming service, and will push customers toward its similar-but-different AT&T TV service instead. While existing AT&T TV Now customers can keep using the service, it’s no longer available to new subscribers. The telco announced the move on its website , where it was spotted by Variety . Read Full Story

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2020’s Top Brands Ranked by Customer Loyalty

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For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. Rounding out the top five were: Netflix, up four spots to #2, for Video Streaming; Amazon… Read More » The post 2020’s Top Brands Ranked by Customer Loyalty appeared first on Marketing Charts .

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How to Use Instagram Live for E-Commerce Sales

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Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started. Read on to see how you can get the most out of Instagram Live for e-commerce. Instagram Usage and E-commerce Stats You’ve heard about Instagram for business. Maybe you’ve even started playing around with some of their sales functions. If you’re smart, you’ve already got an Instagram business profile and perhaps even a few product tags. Is it worth all the hassle? Let’s check out the numbers. According to Hootsuite : One billion people …

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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