7 changes to make your LinkedIn profile if you’ve been laid off

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Think twice about the mass update, and other advice from career coaching experts. When Alejna Kalavik got a calendar invitation from a senior-level executive for a meeting with HR in 15 minutes on May 11, she had a good idea of what was about to happen. Her role as a senior account executive at New York City-based public relations agency Devries Global entailed working mostly with travel clients, and, though the company had been checking in regularly with its employees and communicating steps they were taking to avoid layoffs, as the pandemic continued, it became an inevitable that they would have to let some team members go. Read Full Story

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Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO?

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Half (51%) of IT executives think that the CMO role could be replaced with another role in the next 2 years, according to a recent report [download page] from Infosys. In the pre-pandemic survey of 750 senior-level executives fielded in early 2020, respondents in both marketing and IT were asked to share their views on… Read More » The post Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO? appeared first on Marketing Charts .

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What Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad Investment?

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More than six months into the COVID-19 pandemic, the short-term impact it has had is quite clear. But what about the future? What sort of long-term impact do marketers think the pandemic will have on media and advertising? Here’s what a report [download page] from Kantar reveals. Only 4% of the more than 700 senior… Read More » The post What Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad Investment? appeared first on Marketing Charts .

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Landing a C-suite role or board seat just got easier with this high-level jobs platform

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AboveBoard, a recruiting and executive job listing platform launching today, connects executives with open senior roles and board seats. You’ve heard the statistics: Corporate boards and C-suites are awash in white men, with only 3% of corporate leadership roles held by Black executives. One reason is that top jobs, such as board seats or chief officer of anything, are rarely listed on job boards, meaning you won’t even know about the opening, let alone land the gig, unless you know the right people. Read Full Story

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A guide to the changing role of the modern CMOs

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30-second summary: Domo partnered with global research company Censuswide to conduct a survey of nearly 700 senior marketers across seven international markets to assess the challenges and responsibilities facing modern CMOs. One major finding is that perpetual change in technology, data sources, and media channels is significantly impacting how CMOs do their job. The issue of who owns data—and how to manage it—is clearly a pain point for CMOs. Without any clear idea of who owns the data, managing it becomes a critical challenge, as does gleaning actionable insights from data that can hinder growth. 23% of senior marketers respondents indicated that the C-Suite’s focus on short-term over long-term results was a top communication barrier. Domo’s survey revealed that the data that matters most to marketing leaders is focused more on customer experience versus ROI. 23% of large enterprise organizations are planning to allocate over 40% of their marketing budget …

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2020 graduates, here’s how to get your free Krispy Kreme dozen doughnuts

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High school and college seniors can get the “2020 Graduate Dozen” (and a mad sugar high) on May 19 without paying a cent. It’s an understatement to say 2020 hasn’t been the best year for most people. But while everyone’s rightfully anxious about the future, those graduating from high school or college this year may feel like they’re facing the most uncertainty out of all of us. Read Full Story

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

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30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content & Experience” technology peaked marketers’ purchase interest in March, April, and May Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization AI spotlight: Growth rate, front-runners, and content marketing Recent times have increasingly added emphasis on “adding value” and “being at the right place at the right time”. Today’s article shows exactly how these can be achieved through content marketing, a great marketing …

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Taking a gap year due to COVID-19? Here’s how to avoid common pitfalls

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If you’re one of the many students now planning to take a break from school, here’s what you should keep in mind to avoid common gap year mistakes. Whether you’re an incoming freshman or a graduation-facing senior, you may be concerned about attending college this fall. Nearly one in six high school seniors say the coronavirus has changed their education plans, and of those, 35% plan to take a gap year, according to a survey by the higher education consulting firm Art and Science Group. Read Full Story

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How the pandemic’s push toward remote work could end the motherhood penalty

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Instead of putting their careers on hold to start families, women can maintain their professional momentum by exploring flexible work-from-home opportunities. In the five years after I graduated from business school, I was excited to watch my close friends and peers—many of whom were smart and ambitious women—launch companies and ascend to senior-level executive roles. Ultimately, a good number of these women dropped out of the workforce to raise children. Read Full Story

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How COVID-19 has changed the way we eat, according to five experts

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Top executives from General Mills, Impossible Foods, Land O’Lakes, and more talk about how the pandemic has changed our relationship to food. For Fast Company’ s Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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