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According to a new report, while businesses are aware of how vital data is to success, a gap has emerged between aspirations to be data-driven and the ability of employees to create business value with data.

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An untimely loss of precious data can mean complete and utter doom.

AI adoption for small businesses has been slow due to the lack of data and skills, but it doesn't have to be that way.

Some 7 in 10 business leaders report that their response to the pandemic would have been aided by better data insights. This is per a report [download page] from Experian that not only looks at the impact data quality has on businesses, but also their data management priorities for the coming year. The survey of… Read More » The post Quality and Governance Among Business’ Short-Term Data Priorities appeared first on Marketing Charts .

As far as data is concerned, for good reason, quantitative data is what most brands look for to improve themselves. Don't forget about qualitative data, though, as it's equally important.

Small businesses are frequent cybercrime targets. Protect yours today.

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