YouTube Shorts: The Opportunity for Creators and Businesses

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Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube. Why YouTube Shorts? YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms […] The post YouTube Shorts: The Opportunity for Creators and Businesses appeared first on Social Media Examiner | Social Media Marketing .

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YouTube Analytics: How to Use Data to Inform Your Future Videos

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Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos? In this article, you’ll learn how to use YouTube analytics to identify successful videos you can model for similar results. Why Data Analysis Matters to YouTube Video Performance If you want to improve your YouTube channel’s […] The post YouTube Analytics: How to Use Data to Inform Your Future Videos appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Hashtags on YouTube

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Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of …

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YouTube SEO: 26 Tactics for Getting More Views, Subscribers, and Traffic

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When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google . (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions. Here’s the thing: less popular search engines fill specific roles. For example, if you do Bing SEO , you can reach an audience you can’t reach on Google. If you ignore other search engines, you’re doing your business a disservice. Today, I want to talk about YouTube, and more specifically, YouTube SEO. It might seem weird to think of YouTube as a search engine , but that’s exactly what it is. Specifically, it’s a search …

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15 Tools to Boost Your YouTube Marketing

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This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic--and leads. To that end, these 15 tools can help you optimize your YouTube content. Read the full article at MarketingProfs

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

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As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm . 70%. That number is huge . To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube. The YouTube Algorithm’s Evolution What began as a venture capital-funded technology startup in 2006 is now our go-to spot for …

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What Is the YouTube Measurement Program (YTMP)?

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Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. What Is the YouTube Measurement Program (YTMP)? As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Unfortunately, you can’t. When you spend time and money …

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How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

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YouTube Stories: Success Tips From a Top YouTuber

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Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […] The post YouTube Stories: Success Tips From a Top YouTuber appeared first on Social Media Marketing | Social Media Examiner .

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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