6 female executives on the lifestyle changes they’ll keep post-pandemic

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Six leaders tell us what changes they plan to keep up—even after COVID-19 quarantine ends. Whether it’s our daily routine, our team’s structure, or our ability to remain productive outside of the office, the pandemic has fundamentally transformed many aspects of our lives. And while many of these changes have been negative—including layoffs, business closures, illness, and lack of childcare—some people have implemented positive lifestyle changes, too. Read Full Story

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I painstakingly tracked everything I did for a month. Here’s what I learned

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I recorded everything I did—from client work to showering—in an Excel spreadsheet, broken into 15-minute increments. As we slowly and tentatively emerge from the pandemic, many of us are taking stock of what we have learned. What habits, behaviors, and lifestyles (like remote work ) do we want to keep, and which should we jettison? What do we actually want our professional lives to look like moving forward? Read Full Story

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3 definitive strategies for Gen Z job seekers

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Every recent college grad, early-career professional, or any other member of Generation Z whose professional life is looking a little different in 2020 than they expected: keep reading, we have some tips you’ll want to keep in mind. Several factors in 2020 (we still see you, global pandemic) are contributing to an unexpectedly tough job market, especially for first-time job seekers like Gen Z. This, in turn, is contributing to lifestyle changes that many members of Gen Z didn’t see coming—one of them being the infamous “moving back home” step. In a recent survey , we found that the majority of Gen Zers, 66%, currently live at home. Read Full Story

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The pandemic could fix the workplace gender gap (or make it wider)

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Keeping flex policies can help, but the cofounder of Fairygodboss says for post-coronavirus workplaces, business and company decisions need to be made with a “gender budgeting” mindset. There have been many conversations around how the coronavirus has provided us with an opportunity for a cultural reset and will change not only the way we work, but the fundamental ways in which we live our lives. Some of these changes will inevitably be for the better, but the pandemic also creates risk for important progress that society has made. Read Full Story

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All the things COVID-19 will change forever, according to 30 top experts

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Tech exec, VCs, and analysts–from WhatsApp’s Will Carthart to AOL cofounder Steve Case–on the pandemic’s lasting impact on how we live, work, and think. We’re four weeks into the massive time-out forced on us by coronavirus. Many of us have spent much of that time trying to get used to the radical lifestyle change the virus has brought. But we’re also beginning to think about the end of the crisis, and what the world will look like afterward. Read Full Story

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These are the new job skills professionals need right now, according to LinkedIn

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LinkedIn Learning’s head of Global Content Strategy examines which courses are in demand for professionals who want to keep pace with the changing future of work. This year will go down in history as the one that turned everything we thought we knew about our working lives on its head permanently. The fundamental parts of our lives that make us who we are—school, work, community—have seemingly changed overnight and for an unforeseen amount of time. Our work lives and personal lives have become one. Our commute is the distance between our bed and the desk and, for many people, every day is bring-your-kid-to-work day. Read Full Story

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Pandemic’s impact on consumers, in-housing: Monday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, today I’m thinking about data-driven responses to COVID-19. Vaccine supply and an economic rescue plan are ramping up after a pivotal week. But how does the possibility of the pandemic’s end impact the consumer? And how do changes throughout the pandemic impact internal decisions about your team structure, like in-housing? In either case, marketers don’t have to guess. If data was crucial to marketers in “normal” times, it’s even more important now. Further down, I’ve included some numbers to expand our understanding of changes for customers. But marketing strategies begin with common goals within your organization. Consider Scott Vaughan’s breakdown of what considerations B2B …

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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