6 experts on why performance reviews may be a thing of the past

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The annual performance review may finally be dead. Executives at Intel, Udemy, Nintex, and Keystone Partners on how their companies have shifted away from this formality and embraced processes that work now. For Fast Company’ s Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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Is automotive a bellwether for Google My Business trends during COVID-19?

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Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out, I worked with my company Reputation.com to examine GMB performance across all verticals. One trend that seemed to come out of this analysis was that automotive appears to be not only a bellwether for the U.S. economy, but also as an industry to look at to see what is likely going to happen on GMB for other industries. So how have people interacted with automotive GMBs during COVID-19 so far? This is an important question. A GMB listing acts as a business’ digital front door . And importantly, performance metrics on GMB listings provide a …

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How to Choose The Right Reputation Management Agency

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Is reputation management important? Research from Uberall shows if you increase your online review star ratings by 0.1 , you can boost your online conversions by 25 percent. A review reply rate of 30 percent also raises conversion rates by 80 percent. With reputation management, businesses can increase their revenue consistently over time. Most businesses need help, though. Reputation management has changed; the industry has grown into a large and sophisticated service. It’s too much for the average company to handle. Poor habits like bad review blackmail and hate trolling and the large volume of reviews make it difficult for businesses to keep up. With the right reputation management agency, you can build a strong reputation and a stable review portfolio. Know Your Goals and Desired Outcomes Review management requires a consistent amount of work. Many people think that it’s simply about requesting lots of online reviews from customers. There’s …

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How we’re revamping our review process to be kinder on our employees

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Here are the adjustments we made to performance reviews, while prioritizing employees’ well-being and emotional stamina. Entering 2020, my company, a video marketing firm, announced major changes to our HR systems, processes, and calendar. The team wanted our HR operating system to be more predictable and align better with our overall operating system. This meant introducing a semi-annual performance review cycle, moving everyone onto one fall compensation review cycle, and spreading out other HR activities to better support the business cycle. Read Full Story

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The 5 Best Reputation Management Companies of 2020

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Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Businesses achieved moderate to large jumps in revenue from the simplest tasks. Claim your profile on at least four review sites? You earn 58 percent more revenue. Businesses that reply to their reviews 25 percent of the time earn 35 percent more revenue. Here’s the problem many businesses run into. They don’t know what they’re doing. Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. This is why it’s important to get help. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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How to Respond to Ripoff Report Reviews

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Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains. Unfortunately, getting listed on RipoffReport.com is not the kind of reputation you want. 93% of consumers use online reviews to help them determine which products and services to buy. So having just one negative review online can harm your business by turning good customers away. The reviews on Ripoff Report are always negative, unlike Yelp , where you will find a mix of good and bad reviews. The site has even been accused …

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Is Getting “Google Guaranteed” Worth It?

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Google has rolled out a new consumer protection feature called Google Guaranteed . Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened. With an easily visible green Google Guaranteed Badge showing a checkmark, these ads may draw customers’ notice more than others will. And it’s not just because of the eye-catching badge—it’s the knowledge they’re able to choose a business already certified by Google . What should you know before applying? Let’s have a look at what Google Guaranteed is, who it benefits, and why you might want to consider it for your business. What Is Google Guaranteed? Google Guaranteed is a certification program created to increase customer confidence in local businesses. Customers …

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Reputation Management Consulting

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How would you feel if your conversion rate grew by 120 percent? Research from Uberall shows that companies that move their aggregate review rating from 3.5 to 3.7 stars experience a 120 percent growth in conversions. If your review rating increases by 0.1, you can experience a conversion rate boost of 25 percent! If you’re familiar with reputation management, you understand the impact it can have on your business. If you’re like most business owners, you’re unsure how to build, protect, and use your reputation effectively. Reputation management solves that problem. Reputation management consulting gives you an actionable plan showing you how to build, protect, and amplify your reputation. 7 Ways a Reputation Management Consultant Can Help Grow Your Business When most people think of reputation management, consulting isn’t the first thing that comes to mind. Most businesses automatically assume that they have the skills and training they need to …

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7 Strategies for Getting More Customer Testimonials (And What to Do With Them)

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Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. In fact, 92% of customers report they read online reviews before making a purchase decision. Testimonials boost your conversion rate and inspire trust in your business. But if you don’t have a testimonial page yet, how can you start? The answer is simple—either feature existing reviews, or kindly ask existing customers to create new reviews for you. Today, I’ll share some of the top sites you can use to collect customer reviews and how to encourage customers to get more testimonials. 1. Checkout Your Facebook Reviews The first place you need to look at are sites …

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5 ways to revamp performance reviews during the pandemic

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Employees are facing new stressors. Leaders need new approaches to inspire and fairly measure performance. Everyone seems to have an opinion about performance reviews and whether they work. But most employees want feedback, according to a recent survey by employee visibility software company Prodoscore. The survey found that roughly half of respondents don’t find performance reviews helpful in measuring employee performance. On the employee side, two-thirds aren’t excited about participating in the process and about one in three said the process made them feel anxious. Read Full Story

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