New & Improved: Announcing The Beginner's Guide To Link Building

{ object.primary_image.title }}

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking . And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. For many, link building also presents a challenge. Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results. It doesn't have to be that way. Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn't …

More

Thinking Beyond the Link Building “Campaign” [Case Study]

{ object.primary_image.title }}

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

More

Thinking Beyond the Link Building “Campaign” [Case Study]

{ object.primary_image.title }}

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

More

4 Link Building Campaign Tips That Work

{ object.primary_image.title }}

It’s no secret that link building campaigns are critical to ranking organically. If you want better search engine rankings, you need more backlinks. Links give context and power to pages that Google considers authoritative. Google will almost certainly see a page with 100,000 links as more authoritative than one with 1,000 links. (Unless all those links suck.) But that is exactly the problem– everybody needs links, and everyone campaigns for them. So how on Earth do you get links when half your inbox messages are other people asking you for a link? Many marketers have stopped campaigning because they think link building is“annoying” or “disrespectful.” But you need those links if you want to increase organic traffic. So link building still needs to be a priority. Thankfully, there are a few ways you can campaign for backlinks that are guaranteed to produce results — and avoid annoying people. Here’s why …

More

When (and When Not) to Outsource Link Building

{ object.primary_image.title }}

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency …

More

How Lead Generation Tactics Can Boost Your Link Building Results

{ object.primary_image.title }}

Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: …

More

Study Confirms Moz Has the Largest Link Data Set

{ object.primary_image.title }}

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. Methodology The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. …

More

How to Choose The Right Link Building Agency

{ object.primary_image.title }}

Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it? Are there any good link building companies out there? They do exist. They’re just hard to find. And be extra careful with all this. Not only does Google forbid paying for links, the only legitimate long-term strategy is to build links authentically. The right link building companies will help you do this. Before going any further, always start with your goals. Know Your Goals and Desired Outcomes Take a step back and ask yourself: Why do I need to build links to …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18252, ajax_url='/api/hit/ajax/', hits='4')