10 Content Marketing Trends for 2021 and Beyond

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Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things. Then there are the platforms themselves that …

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TikTok Trends: How to Leverage Trending Content for Business

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Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? In this article, you’ll discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok. Why Businesses Should Consider TikTok The number-one reason anyone gets on TikTok is for the organic […] The post TikTok Trends: How to Leverage Trending Content for Business appeared first on Social Media Examiner | Social Media Marketing .

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Facebook Ads Trends for 2021 for Better Returns on Ad Spend

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Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? In this article, you’ll discover five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in […] The post Facebook Ads Trends for 2021 for Better Returns on Ad Spend appeared first on Social Media Examiner | Social Media Marketing .

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Content Marketing in 2021 and Beyond

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Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox. People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best: We need to stop interrupting what people are interested in and be what people are interested in. That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x …

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