Networking shouldn't be about your "biggest fish" contacts. Seek out connections with people your customers care about.

This may sound like a "duh" step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters.

"How they make you feel" is the most important factor in deciding whether or not a person will buy from a certain company again.

Here are a few basic tips on how to scale your business by aligning the customer's "why" with your own. Plus, examples of companies who do it well.

Nurturing your company culture, strengthening community ties, delivering what your customers need and putting your best foot forward on your website are sound strategies for weathering the storm.

The generic "customer" doesn't exist: To reach buyers, marketers must view their customers as real people with personalities, drives, and interests. Especially in a Covid-altered world, the best way to visualize those customers and their needs is to create buyer personas. Read the full article at MarketingProfs

The San Diego-based Screen Time Clinic offers parents customized coaching on how to curb their kids' technology usage.

Join us as we chat with Jim "Griff" Griffith, eBay's Dean of Education, as he discusses how to get started quickly and easily, ways to maximize sales and reach new customers across the globe.

Consumers are looking for free shipping and stellar customer service.

As online grocery sales grow, chains are investing in new ways to deliver them to customers. If you’re a Safeway customer in Northern California, your grocery delivery person might soon seem a bit clunky. Read Full Story