5 ways CMOs should start thinking like chief digital officers

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With businesses more digitally connected than ever before, technology is at the center of nearly every marketing function. It’s not something we typically realize until an eye-opening moment occurs. It could be your Wi-Fi going down for a couple of hours, or your computer needing to restart and install new updates. Even worse: Your phone battery dies and you can’t find your charger. In a 2020 work-from-home world, these three scenarios aren’t just inconvenient—they genuinely limit your ability to do your job. Technology has become ingrained in how we do business on many levels, and nowhere is that more apparent than in marketing. More than a third of all companies surveyed by Stein IAS, a marketing and advertising agency, say the greatest opportunity to come from digital marketing transformation is the ability for marketing to contribute directly to revenue growth . Companies are now primarily reaching their customers through digital channels , hyper-targeting accounts based on data gathered to evaluate the likelihood of a purchase. Whatever their core service or offering, companies of all types now have technology at the center of what they do, and marketing must promote and showcase those capabilities. Brands are reaching customers where they are—adapting their offerings to their customers’ lifestyle changes brought on by the pandemic. Marketing teams are utilizing technology for new ways of collaboration and communication, and training team members on new marketing tools that will help them to do their work more effectively. For marketing to be successful in these technology-centric roles, there can be no silos. The technology team at your company has a wealth of knowledge that marketing can leverage to educate their team members on how to more accurately and efficiently communicate to potential customers. At the same time, with technology at the forefront of how businesses are operating, these teams must be in lockstep with marketing to demonstrate externally the value they can bring for consumers and clients through technology services or products. With businesses more digitally connected than ever before, CMOs need to be more tech-driven. Here are five ways they can start thinking like chief digital officers (CDOs): Read Full Story

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The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

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30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. commerce penetration grew from 16% to 27% over an eight-week period this year, for example, fundamentally changing the way retailers sell goods. As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. The digital skills gap has widened with the increased rate of digital transformations. Businesses are scrambling to find talent that has experience across ad tech, martech and data.. Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. The cost of complexity is high when companies purchase technologies they don’t use, …

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Digital channel performance: Evangelizing and communicating with the C-Suite

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30-second summary: Consumers are experiencing a blurring of lines between working and personal worlds. The accelerated shift to digital has crystalized its importance exponentially. This has captured the attention of C-suites in a way never seen before. Marketers need to fuel the C-suite with more digital insights to showcase the value of each digital channel. Marketers need to become the voice of the consumer in the boardroom. Characterized by continuing crises on every front from leadership to environmental to economic and of course health, 2020 was a year that reinforced the importance of digital worldwide. We saw transformation in even the most established (some might say resistant to change) industries. As so many consumers experienced the blurring of lines between their working and personal worlds, they are finding cause to reevaluate their own digital lives. This incredible shift in consumer behavior has captured the attention of the C-suite in a …

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Best Business Phone Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations. There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task. Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction. The Top 6 Options For Business Phone Systems Ooma Freshcaller Dialpad RingCentral Line2 Intermedia Unite How to Choose the Best …

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Nine important marketing takeaways from 2020

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30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. Key themes from this quarter’s meeting include the importance of agility, the frenzied pace of digital transformation (and the accompanying digital backlash), and the need for more agility across the board when it comes to martech tools, messaging, and creative. At the quarterly ClickZ Advisory Board meeting on December 3rd, our focus was on looking back at the most important things we’ve learned over the course of a very unusual year. We also looked ahead and made some predictions based on how these learnings can inform the next year and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing …

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Best Call Center Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would it be like for your business to never miss another call? Nothing scares away new business like hard-to-reach customer service or disorganized sales calls. Adopt the best call center software and you will outfit your teams with the tools they need to communicate effectively. Today, an affordable call center is within reach of any business with an internet connection. Forget about the requirements of a physical office space, infrastructure, or even a business phone system . Modern call center software is all you need to get up and running. You still have the hard work of engaging your customers and clients, but all the heavy lifting associated with maintaining a call center is off your plate. The Top 5 Options For Call Center Software Fi v e9 …

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How Technology Affects Communication

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For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial. With this in mind, here’s a breakdown of everything you need to know about how technology affects communication with customers, plus how to use these developments to your advantage. How Has Technology Affected Communication? Technology communication affects us continuously. As we make technological advances, new trends in communications emerge and often become the norm. Machine learning and artificial intelligence will have a significant impact on how we communicate. Chatbots currently field over 25,000 conversations per month. Furthermore, …

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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The 6 Best Digital Marketing Companies of 2020

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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. But, it’s not always easy to find those experts when you need them. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Then, we’re going to talk about what …

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

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30-second summary: Certain, Inc. is an event automation and management platform headquartered in San Francisco whose clients include Microsoft, Oracle, and SAP. Their focus is with companies that have over a billion dollars in revenue primarily within technology, financial services, and health care. We spoke with Certain’s CEO, Peter Micciche, to learn about their technology and how they’re working with customers to navigate the fundamental shifts in the event industry as a result of COVID-19. Certain’s customers have had to scramble to replace live events that they had scheduled and move them to their platform to deploy virtually. Micciche recommends that marketers stop thinking in terms of running large conferences virtually, but take larger conferences and carve them into many slices aimed at specific segments of buyers. Micciche predicts that marketers will see increased capabilities from event technology providers that make it much more conducive to being immersed in a …

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A guide to the changing role of the modern CMOs

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30-second summary: Domo partnered with global research company Censuswide to conduct a survey of nearly 700 senior marketers across seven international markets to assess the challenges and responsibilities facing modern CMOs. One major finding is that perpetual change in technology, data sources, and media channels is significantly impacting how CMOs do their job. The issue of who owns data—and how to manage it—is clearly a pain point for CMOs. Without any clear idea of who owns the data, managing it becomes a critical challenge, as does gleaning actionable insights from data that can hinder growth. 23% of senior marketers respondents indicated that the C-Suite’s focus on short-term over long-term results was a top communication barrier. Domo’s survey revealed that the data that matters most to marketing leaders is focused more on customer experience versus ROI. 23% of large enterprise organizations are planning to allocate over 40% of their marketing budget …

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