What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common? Read the full article at MarketingProfs

Vancouver-based Dapper Labs, the blockchain company behind the NBA’s collectibles marketplace Top Shot, just closed a major round of funding toward its goal: NFTs for all. NFTs, or nonfungible tokens , have exploded in both the financial markets and the zeitgeist at large. Simply put, NFTs use blockchain technology to authenticate digital assets, which can then be bought and sold—sometimes at staggering sums. Much of the hype around NFTs has been fueled by headline grabbing sales, such as the artist Beeple’s recent $69.3 million payday for a single digital artwork, Twitter CEO Jack Dorsey hawking his first tweet for $2.9 million, and the original GIF of the internet’s favorite Pop-Tart cat going for nearly $600,000. Read Full Story

Your millions await. Earlier this month, auction house Christie’s held an online auction in which a piece of art sold for a whopping $69 million. It wasn’t a work by Basquiat or de Kooning , artists who have fetched similar prices at auction. It was for a JPG file by the artist Beeple, sold as a nonfungible token or NFT—digital artwork that is verified as original through the use of blockchain. Read Full Story

30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegel, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. Siegel was one of the early employees at Siebel CRM Systems in the late 90s. He went on to launch the Stellar Loyalty platform which was acquired by Cheetah Digital in 2018. Donatos, founded in Columbus, Ohio, is a pizza chain with nearly 200 sites across 10 states. They were looking for a partner who could help them launch their new loyalty program and began working with Cheetah Digital in 2018. Onboarding with Cheetah varies depending on the client’s needs. Donatos needed to build a loyalty program from scratch, so the main focus of implementation was in migrating their existing digital communications systems to Cheetah’s platform. Donatos marketing team interacts with …

Experts weigh in about what COVID-19 might mean long-term for remote workers who love to travel. Living as an expat isn’t a new concept. But over the past five years, the trend has grown exponentially, thanks in part to the growing ease of remote work. Data from 2018 by MBO Partners State of Independence Research Brief found that 4.8 million Americans described themselves as digital nomads, and an additional 17 million hoped to one day have this lifestyle. Read Full Story

The Twitter CEO sold the token of his first tweet, which is also the first tweet ever published, to cryptocurrency exec Sina Estavi. Twitter CEO Jack Dorsey sold a nonfungible token of his famed first tweet—”just setting up my twttr”—for more than $2.9 million. Read Full Story

V-safe, a program designed to monitor how well the vaccines work over time, can only be used if you have a smartphone. That makes it inaccessible to approximately one in five Americans. The digital divide can be deadly. That has been the stark lesson of the COVID-19 pandemic, which has revealed how decades of underinvestment in digital infrastructure have left millions of Americans cut off from help during COVID-19. This has prevented many from finding vaccine appointments, it has thwarted efforts to release contact-tracing apps, and now it’s undermining the safety of the vaccine. Read Full Story

The Weeknd’s recent NFT drop probably emitted the same amount of carbon as 86 transatlantic flights. But a new service says it can mitigate the effects of your next nonfungible purchase. Based on recent developments unfathomable to anyone born before 1990, it appears that people want to pay millions of dollars for digital images. Saving or screenshotting is not enough; internet users want to be sole and rightful owners of crypto-art, also known as NFTs, or nonfungible tokens, which can be images, video game assets, collectibles, or Jack Dorsey’s first tweet . Now, Nyan Cat is the new Mona Lisa , Cryptokitties are the new Impressionist paintings, and an artist named Beeple is the new Picasso. In a sale that’s a record so far, Beeple sold his Everydays piece, a collage of 5,000 pop culture images, through Christie’s for $69 million. ( Here’s a copy . You don’t own it.) …

Latin America will have 191.7 million digital buyers and more than 10.8 million consumers will make a digital purchase for the first time this year.

Companies and their employees are starting to think about benefits in a whole new way. COVID-19 has impacted millions of businesses across America. From working remotely being accepted as productive to accelerating digital transformation through the cloud, organizations have been going through changes that will have a long-term impact on their business. With so much change in the way we work, employees’ needs have changed, too, and organizations have had to account for such changes in their workforce’s benefits. Read Full Story