5 takeaways from MacKenzie Scott’s giving $1.7 billion in support for social justice causes

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Don’t attach strings, champion representation, and other best practices for social change giving. The author and philanthropist MacKenzie Scott has announced that she’s disbursed nearly $1.7 billion to 116 organizations, since first publicly discussing her giving intentions in May of 2019 . Most of the organizations aim to advance racial, gender and economic equity, are dedicated to dealing with climate change, support democracy or are tied to other generally progressive causes. Read Full Story

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MacKenzie Scott has given away $4 billion in the last four months

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The money, mostly in the form of unrestricted grants directly to frontline charities, is designed to help mitigate the impact of the pandemic on low-income Americans. Over the past four months, MacKenzie Scott has given more than $4 billion of her wealth to 384 organizations across the country, including food banks, debt relief programs, and legal defense funds. The donations are part of an effort from Scott, the ex-wife of Amazon founder and CEO Jeff Bezos, to give away at least half of her wealth, a commitment she first announced in May 2019 , and an example, charity reform advocates say, of how billionaires should be donating money. Read Full Story

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Pandemic’s impact on consumers, in-housing: Monday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, today I’m thinking about data-driven responses to COVID-19. Vaccine supply and an economic rescue plan are ramping up after a pivotal week. But how does the possibility of the pandemic’s end impact the consumer? And how do changes throughout the pandemic impact internal decisions about your team structure, like in-housing? In either case, marketers don’t have to guess. If data was crucial to marketers in “normal” times, it’s even more important now. Further down, I’ve included some numbers to expand our understanding of changes for customers. But marketing strategies begin with common goals within your organization. Consider Scott Vaughan’s breakdown of what considerations B2B …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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Immigrant social network Homeis is providing COVID-19 help to communities with nowhere else to turn

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Offering legal help and support to people who can’t find advice anywhere else has caused a surge in users. Neel, a 24 year old from Gujarat, India, who is in the U.S. for school, got an internship in Silicon Valley this spring. He needed help finding a more affordable place to stay, and a friend suggested Homeis , a platform for immigrants that’s a bit like NextDoor. Homeis is organized by “community,” so when Neel opens the app, he sees posts from other nearby Indian immigrants. Read Full Story

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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SEMrush Review: Details, Features & Pricing

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Here is my complete review of SEMrush . In this post you’ll see: What SEMrush does well What SEMrush doesn’t do well My opinion of SEMrush’s SEO and PPC features Whether SEMrush is worth the monthly fee A whole lot more Let’s get started. Domain Analytics This is a big picture overview of a site’s overall SEO and PPC marketing efforts. And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks , PPC campaigns, engagement metrics (like bounce rate ), the site’s main competitors in Google search, and more. This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads . But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now. Organic Research This feature is simple. Yet super powerful if …

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The 5 Best Facebook Ad Companies of 2020

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2.6 billion. That’s the total number of people on Facebook today. This also means you get direct access to 2.6 billion people on a single platform. So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion. Plus, according to research : Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, …

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