5 simple ways to boost your emotional intelligence every day

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There are easy things you can do daily to improve your ability to manage your emotions, and those of people around you. The idea of emotional intelligence, or EI, has been around for some time now. But even though EI is more widely accepted—especially in business— misconceptions about how to develop it are common . Much of what has been written makes it appear that increasing our EI requires a large amount of ongoing effort and a lifetime commitment. So it’s no wonder that some people may find this idea overwhelming. Read Full Story

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5 ways emotional intelligence can help prevent workaholism

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Overworking yourself and being emotionally dependent on your job can cause negative health effects. Although “workaholism” is a somewhat nebulous concept, it has been estimated that up to 30% of workers today could be considered workaholics. (That number is higher if you ask people how they self-identify.) While workaholism is considered an addiction like others, it doesn’t carry the same stigma. Instead, an addiction to work can be regarded positively, as someone who is dedicated to their job and contributing to society. Read Full Story

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How to Come Up With Tangential Content Ideas — Whiteboard Friday

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Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.     Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it …

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

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Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. While these subjects functioned just like anyone else, they couldn’t feel emotion. The other thing they had in common was they all had trouble with making decisions. Even simple decisions about what to eat proved difficult. While they could describe what they should be …

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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

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Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard. You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache? I know I would. Here are seven warning signs your big product idea is about to flop — and seven ways to avoid landing with a splat: 1. You Keep Changing Your Mind You’re …

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20 Buzzword Ideas for Your PPC Campaigns

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The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. Effective PPC marketing will always come down to compelling language. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. What Is a Buzzword? Buzzwords are popular or trendy words or phrases. They are sometimes referred to as “jargon” or “business jargon.” A buzzword can be a single word, a short phrase, or an acronym that gains popularity and replaces more traditional words. Is buzzword marketing effective in business? It can be. There are several instances where marketing with jargon can be appropriate. For example, if you want to show your audience you belong …

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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How to Use Music in Marketing Paid Campaigns

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Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. The right music, leveraged in the right ways, has the potential to positively affect metrics like CTR and traffic to your website . Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Why do music and paid campaigns work so well together? Firstly, we have to understand the importance of music as a whole. How much music do you listen to? If you’re an average American, this will amount to around 16 hours per week . While we all …

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