5 SEO Tips For Bonanza E-Commerce Sellers

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As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO . Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy . This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? As a platform for e-commerce sellers, Bonanza exists as a marketplace for all kinds of products. The sheer variety of products you can sell on Bonanza is impressive. Bonanza lets merchants sell art, books, coins, jewelry, and everything in between. Bonanza functions similarly to many other e-commerce platforms. Sellers pay fees on both the price of the goods sold and the shipping fees associated with that purchase. However, you don’t pay unless your items sell—there are no listing fees or subscription costs. You can advertise on the platform, but for our purposes, we’re going to focus on how to drive organic traffic to your business using SEO. 5 SEO Tips for Bonanza E-Commerce Sellers To increase views on Bonanza, you need to provide customers with the most relevant information at the right time. Let’s look at how to optimize your Bonanza listings to drive organic traffic. Use Strong Keywords in Bonanza Listings As with all types of SEO, effective keyword usage is paramount when optimizing for Bonanza. But, before you can use keywords in your title and listing, you need to figure out what your keywords are. Google Keyword Planner is a fantastic tool for testing the strength of specific key terms and phrases that you’re considering for your content. Let’s say your e-commerce store revolves around hiking. The word “hiking” itself might be a perfect fit for your content, but this presents a few problems. The biggest issue here is hundreds, if not thousands, of other merchants selling hiking equipment on …

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10 Tips for Etsy SEO

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With a reported 3.68 million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility. While the topic of SEO generally focuses on search engine results pages (SERPs), similar strategies can be employed by the savvy Etsy store owner to ensure products and store listing manifest at the top of the e-commerce site’s search function. How Etsy Search Works The Etsy search function is engineered to …

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10 eBay SEO Tips to Drive Sales

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There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try this site. However, you’re in luck, as eBay is more-or-less a hyper-focused search engine. That said, eBay SEO isn’t identical to Google SEO. That’s why, to drive sales on eBay, you must master eBay SEO. How Does eBay’s Search Engine Work? Cassini isn’t quite like Google because eBay users are often coming to buy rather than browse. As a result, Cassini and eBay try to make the process of finding items, learning about them, and deciding to bid or buy as efficient as possible. While keyword relevance plays a huge role, Cassini also focuses on other …

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A Quick Guide to Using Keywords for Better Amazon SEO

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As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9 . A Short Introduction to Amazon SEO Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon . Here are other ways Amazon acts like a search engine: Customers type queries into the search box. The Amazon algorithm presents what it thinks are the most relevant results. If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking …

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How to Find and Grow Your Amazon Sales Rank

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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories. What does that mean? Let’s look at Jenga’s performance . While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. With this level of visibility into performance, sellers can view performance on multiple levels. Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category. Wondering how …

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How Google Lens is Getting Your Products Found Online

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Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear in your living room. But Google’s visual search technology for Android, Google Lens, does a lot more than that. It enables you to bring your physical environment into the digital world. What Is Google Lens? Google Lens is an image recognition technology that allows users to interact with real-world objects using their phone’s camera. Using AI, Google’s technology interprets the objects on your phone camera and provides additional information. It can scan and translate text, see furniture in your house, and help you explore local landmarks. Google Lens is integrated directly into the camera on some phone models . If it doesn’t come pre-loaded on your device, there’s also an app you can download from the Google Play store …

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How Does Latent Semantic Indexing Affect SEO

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In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.” More clarification on this is below. When used effectively, LSI can give your rankings a significant boost—and using it in your content may be easier than it sounds. Let’s get started by explaining what LSI keywords are and why they’re important. What are LSI Keywords? Put simply, LSI keywords are terms semantically related to your subject . Each LSI keyword, groups of words, or phrase you use is relevant to the main keyword you’re targeting. But, they’re not always synonyms—LSI also searches for ideas commonly …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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LSI Keywords: What Are They and Why Do They Matter in SEO?

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Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search engines and readers alike. Want to write content that ranks and wows your readers? Learn how to use LSI keywords the right way. What are LSI keywords? Latent Semantic Indexing (LSI) keywords are terms that are conceptually related to the main keyword you’re targeting in your content. They help provide context to your content, making it easier for readers and search engines to understand what …

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6 Alternatives to Amazon For E-commerce

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With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items . There are many good reasons to broaden your e-commerce horizons. First, it makes little sense to put all your eggs in one basket. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. And finally, looking at the other choices available could save you money on fees, or get you closer to your target buyers. Below are some viable alternatives to Amazon. We’ll look at their advantages, …

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How to Read Your Website Source Code and Why It’s Important

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Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other search engines “read” this code to determine where your webpages should appear in their indexes for a given search query. This is a quick guide to show you how to read your own website source code in order to make sure it is SEO-friendly. I also will go over a few other situations where knowing how to view and examine the right parts of source code can help with other marketing efforts. How to View Source Code The first step in checking your website’s source code is to view the actual code. Every web browser allows you to do this easily. Below are the keyboard commands for viewing your webpage source code for both PC and Mac. PC Firefox: CTRL + U (Meaning press the CTRL key on your keyboard …

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