5 Points About the US Podcast Ad Market

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As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use the popular medium. According to the IAB and PwC’s latest Podcast Advertising Revenue Study [download page], 2019 saw a 48% increase in the estimated total market revenue for podcast advertising year-over-year (y-o-y), with growth… Read More » The post 5 Points About the US Podcast Ad Market appeared first on Marketing Charts .

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6 Points About US Digital Ad Revenues in 2019

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Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust and far higher than for traditional channels. Here’s a look… Read More » The post 6 Points About US Digital Ad Revenues in 2019 appeared first on Marketing Charts .

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US Out-of-Home Ad Revenues Grew by 7.5% In 2019

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US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%), 2017 (1,2%) and 2016 (3.1%). OOH’s Q4 2019 revenue growth reached… Read More » The post US Out-of-Home Ad Revenues Grew by 7.5% In 2019 appeared first on Marketing Charts .

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Out-of-Home Ad Spend Fell by 29% Last Year

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US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth seen in recent years, including in 2019 (7.5%) and 2018 (4.5%). OOH’s Q4 2020 revenue fell… Read More » The post Out-of-Home Ad Spend Fell by 29% Last Year appeared first on Marketing Charts .

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How to Promote Your Podcast Through Paid Ads

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Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads. Here’s how to do it. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads …

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These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences

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Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third (37%) year-over-year (y-o-y) in January 2020, per Podtrac.com’s Top Podcast Publishers ranking. NPR was the top… Read More » The post These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences appeared first on Marketing Charts .

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Roku Is the Dominant Player in CTV Premium Video Ad Views

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More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from FreeWheel. The growth in video views was due to an increase… Read More » The post Roku Is the Dominant Player in CTV Premium Video Ad Views appeared first on Marketing Charts .

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What Are the Main Benefits of Podcast Advertising?

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As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser Perceptions reveals. In an October 2020 survey of more than 200 digital audio advertisers… Read More » The post What Are the Main Benefits of Podcast Advertising? appeared first on Marketing Charts .

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Cord-Cutting: Pay-TV Providers Experience 5.4% Y-O-Y Churn in 2019

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The top pay-TV providers in the US — representing about 95% of the market — shed a hefty number of subscribers again this past year, according to recent data from Leichtman Research Group (LRG). In 2019, pay-TV providers lost more than 5% of their subscriber base, considerably more than their losses in 2018. Not taking… Read More » The post Cord-Cutting: Pay-TV Providers Experience 5.4% Y-O-Y Churn in 2019 appeared first on Marketing Charts .

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Podcast Advertising Benchmarks

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Podcast listenership has enjoyed growth in recent years, inspiring advertisers to consider investing in the channel, and, in turn, increasing the long-term outlook of the podcast market. But how are podcast ads performing? A recent report [download page] from Podsights looks at several benchmarks for the period between Q4 2018 and Q2 2020. Conversion Rates… Read More » The post Podcast Advertising Benchmarks appeared first on Marketing Charts .

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Ad Viewability Increases Across Most Formats in H1 2020

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The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%, per the most recent Integral Ad Science (IAS) media quality report [download page]. Here… Read More » The post Ad Viewability Increases Across Most Formats in H1 2020 appeared first on Marketing Charts .

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