How to Create LinkedIn Videos That Work

{ object.primary_image.title }}

Want to use more video in your LinkedIn marketing? Wondering what kind of LinkedIn video to create? In this article, you’ll discover how to produce LinkedIn video that connects with your audience. #1: Begin With a Video Content Audit Research shows that expertise and competence are two of the critical components people require to trust a brand, […] The post How to Create LinkedIn Videos That Work appeared first on Social Media Examiner | Social Media Marketing .

More

YouTube Analytics: How to Use Data to Inform Your Future Videos

{ object.primary_image.title }}

Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos? In this article, you’ll learn how to use YouTube analytics to identify successful videos you can model for similar results. Why Data Analysis Matters to YouTube Video Performance If you want to improve your YouTube channel’s […] The post YouTube Analytics: How to Use Data to Inform Your Future Videos appeared first on Social Media Examiner | Social Media Marketing .

More

How to Use Hashtags on YouTube

{ object.primary_image.title }}

Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of …

More

The Secret Guide to VSEO: Video and SEO

{ object.primary_image.title }}

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.). If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one. Avoiding a Common Trap and Defining Your Goals Although the idea of producing a video might seem like a “nice” idea, it’s important …

More

TikTok makes play for marketers

{ object.primary_image.title }}

TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly during the COVID-19-enforced lockdown.

More

Live Video Strategy: How to Improve Your Facebook and YouTube Results

{ object.primary_image.title }}

Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? In this article, you’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success. To learn how to improve your live video […] The post Live Video Strategy: How to Improve Your Facebook and YouTube Results appeared first on Social Media Examiner | Social Media Marketing .

More

YouTube Stories: Success Tips From a Top YouTuber

{ object.primary_image.title }}

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […] The post YouTube Stories: Success Tips From a Top YouTuber appeared first on Social Media Marketing | Social Media Examiner .

More

Adapting to the new normal: Video content strategy after COVID-19

{ object.primary_image.title }}

30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=16745, ajax_url='/api/hit/ajax/', hits='7')